Open to opportunities

Andrea Richter

@andrearichter

Message

I turn marketing and business data into dashboards, growth insights, and action.

Zimbabwe

Message

What I'm looking for

I'm looking for opportunities where I can turn business and marketing data into clear reporting, actionable insights, and measurable growth through cross-functional collaboration.

At Electrolux, I analyze brand performance and build recurring Power BI dashboards for demand planning, pricing, and senior leadership. I use SQL, Excel, and internal and external data sources to surface trends, improve meeting efficiency, and support decision-making.

Previously at Lowe’s, I delivered weekly business-performance reporting across promotions, customer satisfaction, and website KPIs, while building Excel tools that reduced reporting time by four hours per cycle. At Traliant and Credit Karma, I improved campaign performance through paid media analysis, testing plans, attribution, and cross-functional marketing partnerships.

I also built Pretty Honest Shop into a home-decor brand with nearly 40,000 Instagram followers and 38,000 TikTok followers, using viral video, email testing, SMS, and community-driven content to grow traffic and sales.

Experience

Work history, roles, and key accomplishments

Current

Jr Business Intelligence Analyst

Current

Electrolux

Jan 2025 - Present (1 year 7 months)

Analyze brand performance using KPIs and provide data-driven feedback using PowerBI, SQL, and Excel. Create reports and dashboards connected to internal and external data sources, and present analysis to senior management.

Power BI SQL Excel Data Analysis Dashboarding KPI Reporting Data Visualization