ZUZyed User
@zyeduser
Data analyst driving marketing and business insights to improve ROI and operations.
United StatesWhat I'm looking for
I am a data analyst with three years of experience in solar and e-commerce, focused on turning data into actionable decisions that improve marketing ROI and operational performance. I have a track record of increasing lead-to-appointment rates, cutting customer acquisition costs, and improving ROAS through rigorous analysis, testing, and cross-functional collaboration.
I build automated reporting, optimize SQL queries and pipelines, and create executive Power BI dashboards that enable faster, data-driven decision-making. I combine SQL, Snowflake, Power BI, Python, and marketing analytics to reconcile data across platforms, validate results, and guide budget allocation and process changes that deliver measurable business impact.
Experience
Work history, roles, and key accomplishments
Data & Business Intelligence Analyst
True Renewable Energy
Dec 2022 - Present (3 years 2 months)
Built Power BI executive dashboards and automated reporting, optimized SQL queries to halve report refresh time, and drove process changes that increased lead-to-appointment rate from 3% to 15% to accelerate installs.
Marketing & Data Analyst
Vetsfor2a
Jan 2021 - Nov 2022 (1 year 10 months)
Improved campaign ROAS from 1.5x to 3.5x and reduced CAC from $30 to $15 by reallocating $30–50K monthly spend and testing 100+ creative/audience combinations; built daily performance dashboards for same-day optimizations.
Operations Intern
California Energy Network
Jul 2020 - Dec 2020 (5 months)
Collected, cleaned, and validated program performance data and built PivotTable reports and charts to support monthly operations reviews and stakeholder reporting.
Education
Degrees, certifications, and relevant coursework
CSCalifornia State University, Sacramento
Bachelor of Science, Computer Science
Bachelor of Science in Computer Science from California State University, Sacramento.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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