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Jon-Pang THO

@jon-pangtho

E-commerce and digital marketing leader at ArcelorMittal who grew e-commerce sales 60% and improved platform conversion by 70%.

Germany

Message

At ArcelorMittal, I drove e-commerce sales on e-steel.arcelormittal.com and brand reputation across 12 European countries. I built and led the European marketing and communication department, and campaigns and strategic initiatives grew e-commerce sales by 60% and generated more than 10K new leads.

I owned end-to-end UX/UI for the platform, improving its conversion rate by 70%, and managed supplier relationships, including €10M in budget allocation and contract negotiation. Earlier, at Morel Lunettes, I launched social media accounts for six brands and led digital website launches; at Inergie and TnP Consultants, I worked on PR, branding, and marketing communications.

Experience

Work history, roles, and key accomplishments

Head of Europe E-commerce & Digital Marketing

ArcelorMittal

Jan 2017 - Jul 2026 (9 years 6 months)

Led the European marketing and communication department, managing a team across 12 countries and increasing e-commerce sales by 60%. Owned end-to-end UX/UI for the platform, improving conversion rate by 70%.

Digital Marketing E commerce Strategy Team Leadership UX UI Design SEO Email Marketing Loyalty Programs Budget Management Supplier Negotiation Figma Adobe Creative Suite Hybris

Volunteer — Community & Education Programs

Tadom Hill Resort & Local Associations

Jul 2016 - Dec 2016 (5 months)

Created social media content and designed customer activities to enhance visitor engagement and on-site guest experience. Delivered French and English lessons to children aged 5–12 through local associations.

Social Media Content Customer Engagement Teaching Cross Cultural Communication

Social Media Manager

Morel Lunettes

Jan 2015 - May 2016 (1 year 4 months)

Launched the first social media presence for France's first eyewear brand across 6 sub-brands. Built brand awareness with B2C audiences and led the launch of digital websites.

Social Media Management Content Production performance reporting Digital Strategy Competitive Benchmarking Pricing Promotion

Marketing & Communication Officer

Inergie

Apr 2013 - Dec 2014 (1 year 8 months)

Strengthened brand visibility for a consulting firm through PR and thought-leadership content. Grew brand reputation through social media and PR, and generated leads through sales prospecting at conferences and events.

PR Social Media Case Study Writing Interview Planning Lead Generation Sales Prospecting

Marketing & Communication Officer — Junior

TnP Consultants

Jan 2011 - Dec 2012 (1 year 11 months)

Built the company's marketing and communication function from scratch as an intern. Developed branding and reputation initiatives through social media and PR, and designed internal communication actions.

Branding Social Media PR Internal Communications Communication Tools