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Andrea Povedano Rodríguez

@andreapovedano

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💡Digital Marketing Coordinator | Multichannel strategy focused on email & web | 7+ years in luxury & retail

Spain

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What I'm looking for

I seek a role leading multichannel digital strategies where I can optimize performance, leverage analytics, and collaborate internationally to drive measurable acquisition and retention growth.

I am a Digital Marketing professional with over 7 years of experience, holding a Master’s in Digital Marketing & Social Media and a Master’s in Artificial Intelligence applied to Digital Marketing.

I specialize in multichannel strategy with a focus on email marketing and website optimization. I am passionate about creating digital experiences that connect with users and drive measurable business results.

I have led digital campaigns across multiple channels: on websites, planning content, optimizing SEO, and implementing strategies focused on acquisition and conversion; and in email marketing, managing campaign creation, automation, and analysis with a continuous improvement mindset.

Additionally, I have supported paid media initiatives, collaborating on campaign optimization to maximize performance.

I combine creativity, data analysis, and strategic vision to drive meaningful digital projects. I enjoy working in teams, constantly learning, and delivering solutions that make a real difference.

Experience

Work history, roles, and key accomplishments

Digital Coordinator

The Bicester Collection

Jul 2022 - Jul 2025 (3 years)

Planned and executed multichannel digital marketing strategies across website, app, email and paid media, improving engagement and conversion through SEO-driven content and optimized user journeys. Produced performance reports with GA4, Power BI and Looker Studio to identify optimization opportunities and support acquisition/retention strategies.

SEO Power BI Looker Studio Google Ads Meta Ads Programmatic Content Strategy

Digital Assistant

The Bicester Collection

Feb 2020 - Jun 2022 (2 years 4 months)

Supported implementation of digital campaigns and maintained website/app content to enhance user experience and ensure cross-channel consistency. Assisted performance tracking and campaign reporting in collaboration with local and global teams.

Content Management Reporting CMS Email Marketing Social Media Management

Digital Marketing Specialist

The Bicester Collection

Oct 2018 - Jan 2020 (1 year 3 months)

Created website and social media content aligned with brand strategy, supported campaign execution and coordinated with external agencies for digital asset production. Contributed to social media planning and publishing to strengthen online presence.

Content Creation Social Media Strategy SEO Campaign Execution Meta Business Suite Content Publishing

Education

Degrees, certifications, and relevant coursework

University of Barcelona

Bachelor’s Degree, Business Administration and Management

Earned a Bachelor’s Degree in Business Administration and Management, covering foundational business and administrative topics relevant to marketing and management roles.

Universidad Europea Miguel de Cervantes

University Course, Inbound Marketing; Fashion and Digital Strategy

Completed university courses in Inbound Marketing and Fashion and Digital Strategy, including SEO, SEM, audience segmentation and campaign optimization.