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Rose Treacy

@rosetreacy

Head of D2C at Universal Music Spain, delivering ecommerce platform solutions and growing online retail.

Spain
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At Universal Music Spain, I lead D2C. Before this role, I designed and implemented a new ecommerce solution for the Spanish market as an Ecommerce / CRM Consultant at Universal Music Group.

At Universal Music Australia, I drove strategic growth of online D2C retail as Ecommerce Director. Earlier, I worked on growth across national and international online sales for Universal Music stores, covering the end-to-end customer experience.

At Jurlique, I led the Global Ecommerce team and worked on a new ecommerce platform rollout for the AU, UK and US markets. My earlier work at Storm ID included managing web development, UX and analytics projects, as well as advising on digital marketing and web performance.

Experience

Work history, roles, and key accomplishments

Universal Music Spain logoUS
Current

Head of D2C

Mar 2021 - Present (5 years 7 months)

Worked as Head of D2C at Universal Music Spain.

Universal Music Group logoUG

Ecommerce / CRM Consultant, Universal Music Group

Oct 2019 - Mar 2021 (1 year 5 months)

Working alongside UMG International CRM, Ecommerce and Operations teams to implement new CRM and Ecommerce platforms in ANZ. Solution design and implementation of new Ecommerce solution for Spanish market.

Universal Music Australia logoUA

Ecommerce Director

Aug 2016 - Oct 2019 (3 years 2 months)

Responsible for driving the strategic growth of online D2C retail for Universal Music Australia, and leading the Ecommerce team.

Universal Music Australia logoUA

Ecommerce & Key Account Manager

Nov 2015 - Aug 2016 (9 months)

Responsible for driving the growth of both national and international online sales on a number of Universal Music general and artist stores. This included optimisation of all aspects of the full end to end customer experience including brand, marketing, merchandising and performance, analytics, website development and Ecommerce Operations/ fulfilment.

Jurlique logoJU

Global Ecommerce Manager

Nov 2014 - Nov 2015 (1 year)

Global Ecommerce Manager at Australian natural skincare brand, Jurlique.

At Jurlique I was responsible for leading the Global Ecommerce team in driving the growth of online commerce in all markets through developing and implementing global and local strategies for increased conversion and value, improved user experience and improved ecommerce operations.

Jurlique has a direct sales presence in

Jurlique logoJU

Global Ecommerce Project Manager

Apr 2014 - Nov 2014 (7 months)

Digital Project Manager at Australian natural beauty brand Jurlique. My project portfolio in this role included a number of ecommerce projects spanning across web development, ecommerce operations, SEO, infrastructure and security, and the roll out of a new ecommerce platform for the AU, UK and US markets. As the project lead on this strategic platform, I was responsible for driving the platform d

Storm ID logoSI

Digital Account Manager/Project Manager

Jan 2012 - Mar 2014 (2 years 2 months)

Project Manager position working with clients across a range of sectors including retail, gambling, entertainment and tourism, public sector, voluntary and education to deliver a variety of web development, UX and Analytics projects. This included Project planning and project management, strategy and consultancy, running workshops on digital marketing and UX/ user testing and day to day client ser

SA

Business Development Manager

Scotland's Attractions

Jun 2011 - Jan 2012 (7 months)

Business Development Manager, Scotland’s Attractions, Edinburgh: (Fixed contract: September 2011-March 2012)

Assisting the GM in preparing the launch of a new service to sell Scottish visitor attractions on and offline.

Duties included: market research, financial planning and budget management, marketing and social media planning. Managing the Scotland’s Attractions team of 4, attending confere

The University of Edinburgh logoTE

Events Co-ordinator

Aug 2009 - Jun 2011 (1 year 10 months)

Co-ordination and marketing of the social programme for international students including organisation of tours to local attractions, accommodation assistance, social and networking events and educational tourism.

Programme plan and administration; management of student accommodation; induction and welcome presentations to new students; managing events on the day, creating marketing and promotiona

Education

Degrees, certifications, and relevant coursework

ES

EAE Business School

Master of Business Administration, MBA

2026 - 2027

SA

Scrum Alliance

Scrum Master Certified (SMC)

Feb 2026 · Expires Feb 2028

AP

AXELOS Global Best Practice

Prince2 Project Management - Practitioner

Jan 2014

PR

PRINCE 2

PRINCE2 Project Management - Foundation

May 2013

TE

The University of Edinburgh

First Class MA, Spanish and History, with Distinction in Spoken Spanish.

2007 - 2011

Studied Spanish literature and language, including modules in translation, modern history and linguistics. My course included a year abroad spent studying and teaching in Salamanca and Cádiz.

Dissertation topic: The Spanish Transition to Democracy.

CM

CMI

SVQ Management and Leadership Level 4

Tech stack

Software and tools used professionally

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