At Universal Music Spain, I lead D2C. Before this role, I designed and implemented a new ecommerce solution for the Spanish market as an Ecommerce / CRM Consultant at Universal Music Group.
At Universal Music Australia, I drove strategic growth of online D2C retail as Ecommerce Director. Earlier, I worked on growth across national and international online sales for Universal Music stores, covering the end-to-end customer experience.
At Jurlique, I led the Global Ecommerce team and worked on a new ecommerce platform rollout for the AU, UK and US markets. My earlier work at Storm ID included managing web development, UX and analytics projects, as well as advising on digital marketing and web performance.

