Open to opportunities

Anannya Pal

@anannyapal

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Content Professional | Transforming Business Narratives | Driving Engagement with Storytelling

India

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What I'm looking for

Eager to contribute to innovative and forward-thinking companies in the digital landscape through remote opportunities.

Accomplished content professional with 9 years of expertise in content creation. Excelling in strategy, SEO optimization, and storytelling. Adept at driving engagement through innovative approaches fostering collaboration across teams. Developed signature framework CREATE to
turn scattered ideas into actionable, cohesive strategies. Open to remote roles in digital content landscapes.

· Increased brand visibility by 5% and user engagement by 15-20% through SEO-optimized strategies.

· Honoured with the Fred Factor Award for creativity and strategic content innovation. And peer-to-peer recognition for collaboration.

Experience

Work history, roles, and key accomplishments

Senior Content Specialist

Mercer India Pvt. Ltd.

Mar 2017 - Apr 2023 (6 years 1 month)

Crafted targeted HR content, aligned thought leadership, employee benefits, and talent acquisition with business objectives, driving user engagement through industry-specific research and advanced SEO optimization.

Content Strategy Storyboarding SEO Content Marketing Design Thinking UX Research Project Management Copywriting Strategic Development

Content Quality Analyst

SEO Valley Solutions Pvt. Ltd.

Jan 2015 - Oct 2017 (2 years 9 months)

Monitored content quality, maintained content calendars, and crafted web content aligned with business objectives and product offerings, achieving a 70% increase in web traffic.

Content SEO Social Media Management Content Production Team Leadership

Individual Contributor

Freelancing

Jul 2011 - Jan 2014 (2 years 6 months)

Founded a freelance service specializing in enhancing websites and product descriptions for corporate hospitals, boosting online presence and engagement.

Content Creation