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amanda januario

@amandajanuario

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Marketing leader at ZUCCHI LUXURY STONES who expanded CRM reach by over 300%.

Brazil

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What I'm looking for

I'm seeking roles in marketing management, trade marketing, e-commerce, digital marketing, strategic planning, or events.

At ZUCCHI LUXURY STONES, I restructured the Marketing area and developed an international digital marketing plan for the natural-stone business. I also helped expand the CRM base to new audiences by more than 300%.

At GRUPO EUROPA DE PURIFICADORES, I led e-commerce and digital marketing, helping reduce channel operating costs by 47% and grow annual channel revenue by more than 250%. Earlier, at GRUPO EDP, I contributed to the company's digital transformation in Brazil and to B2B marketing work that resulted in more than 47% new clients.

Experience

Work history, roles, and key accomplishments

Head de Marketing

Zucchi Luxury Stones

Sep 2024 - Jul 2025 (10 months)

Developed and implemented branding strategies, coordinated external communication, and managed digital marketing campaigns including SEO, SEM, and paid ads. Led marketing team and managed budget, achieving CRM base expansion over 300%.

Branding Digital Marketing SEO SEM Google Ads Facebook Ads Email Marketing Content Marketing CRM Budget Management Team Leadership

Head de E-commerce e Marketing Digital

Grupo Europa de Purificadores

Aug 2019 - Sep 2023 (4 years 1 month)

Led e-commerce and digital marketing strategies, managed marketplaces and omnichannel actions, and improved KPIs. Achieved annual channel revenue increase over 250% and operational cost reduction of 47%.

Ecommerce Digital Marketing Lead Generation Marketplace Omnichannel KPI Analysis Data Analysis Vendor Management

Head de Marketing, Trade Marketing e Comunicação

Grupo Europa de Purificadores

May 2018 - Jul 2020 (2 years 2 months)

Led strategic and operational marketing, trade marketing, and communication actions, including digital strategies, new product development, and budget management. Developed over 15 events and achieved Black Friday results above 50%.

Marketing Strategy Trade Marketing Communication Skills Digital Marketing Event Planning Budget Management B2B Marketing Brand Management

Analista Sênior de Comunicação, Trade Marketing e Marketing

Grupo EDP

Mar 2011 - Nov 2017 (6 years 8 months)

Evolved trade marketing area, participated in strategic marketing planning for all business units, and managed offline and online campaigns. Led digital transformation and B2B marketing project, resulting in over 47% new clients.

Trade Marketing Marketing Strategy Event Planning Digital Marketing B2B Marketing CRM Social Media Project Management

Analista Sênior de Trade Marketing e Planejamento Estratégico Comercial

PepsiCo do Brasil Ltda

Dec 2009 - Nov 2010 (11 months)

Launched and drove trade marketing for the Lucky brand, managed commercial strategy, trained promoters, and controlled budget. Implemented strategies to expand distributor network and developed events for seasonal products.

Trade Marketing Strategic Planning Budget Management Event Planning team training Promotion

Trainee Comercial/Coordenadora de Trade Marketing

Grupo Schincariol

Feb 2008 - Apr 2009 (1 year 2 months)

Participated in commercial trainee program and later coordinated trade marketing in the Vale do Paraíba region. Managed events, sponsorships, and training, achieving 85% exclusivity in key beaches and 36% increase in SKU quantity.

Trade Marketing Event Planning Sponsorship team training Sales Incentives

Assistente de Marketing/Staff Manager

MJR Tom Catering and Marketing Solutions

Nov 2006 - Aug 2007 (9 months)

Recruited and selected staff for large events across the UK, trained and evaluated performance, and planned strategic operations for marketing and sales. Increased show-up rate to 99.8% and sales volume by 17% per event.

Recruitment Training Quality Control Event Staffing Strategic Planning