Looking for a job

Priscila S Doi

@priscilasdoi

Message

I build trade marketing and commercial strategies that increase retail sell-out, revenue, and store execution.

Brazil

Message

What I'm looking for

I'm looking to lead trade marketing, commercial strategy, visual merchandising, or retail operations where I can turn partner plans into strong in-store execution, develop teams, and drive measurable sell-out and revenue growth.

I've led retail growth and commercial execution at Soneda Perfumaria, managing regional store operations and building Trade Marketing and Visual Merchandising strategies across a 45-store network.

I developed 360° plans and joint business plans with manufacturers, creating retail media packages that contributed to 300% revenue growth in the area. A 60-day campaign with 23 manufacturers increased network sell-out by 21% and participating-brand sales by 51%.

Previously, I expanded Perfumaria Sumirê Pinheiros from two to four stores and increased revenue by 200%, while leading finance, purchasing, administration, teams, and sales. I enjoy translating commercial priorities into practical in-store execution, stronger teams, and measurable results.

Experience

Work history, roles, and key accomplishments

Regional Manager

Soneda Perfumaria

Apr 2025 - Jul 2026 (1 year 3 months)

Managed 8 stores and 8 managers, expanding coverage to 10 stores and 12 managers, overseeing an operation representing approximately 25% of company revenue. Led and developed teams, deployed commercial strategies, and structured operational processes.

Retail Operations Team Leadership KPI Management Commercial Strategy Process Standardization People Management

Trade Marketing & Visual Merchandising Manager

Soneda Perfumaria

Feb 2022 - Apr 2025 (3 years 2 months)

Led JBPs with manufacturers to build integrated 360° Trade Marketing plans, supervised in-store execution, and conducted shopper behavior studies to guide Visual Merchandising strategy. Structured and grew the Trade Marketing area across a 45-store network, contributing to 300% growth in area revenue.

Trade Marketing Visual Merchandising Shopper Marketing JBP Retail Media Planogram Category Management Project Management Negotiation Data Analysis

Executive Director

Perfumaria Sumirê Pinheiros

Nov 2009 - May 2019 (9 years 6 months)

Managed and enhanced the family-owned business, with broad responsibility for finance, purchasing, administration, teams, and sales. Restructured internal processes, expanded the business by doubling the number of stores and increasing revenue by 200%.

Business Management Financial Management Purchasing Team Leadership Process Improvement Strategic Planning Sales Growth

Events Coordinator

Beleza do Bem (Sumirê Fashion Show)

Jun 2013 - Jun 2018 (5 years)

Coordinated five annual editions of the event, attracting more than 1,500 paying attendees per edition, with proceeds donated to charitable institutions. Led the professionalization and expansion of the event, partnering with a specialized event production company.

Event Planning Event Management Partnership Development Fundraising Project Coordination