Open to opportunities

Amandah Masocha

@amandahmasocha

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Marketing & business development leader driving revenue growth through data-driven go-to-market strategy.

Zimbabwe

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What I'm looking for

I’m looking for a role where I can lead go-to-market strategy, drive revenue growth, expand markets, and mentor commercial teams—using data, strong customer relationships, and brand-building to exceed targets in competitive environments.

I’m a results-driven Marketing, Sales, Commercial & Business Development Leader with over 14 years of experience driving revenue growth, market expansion, and brand leadership across Zimbabwe, Zambia, and Malawi. I consistently devise and execute high-impact go-to-market strategies, building strategic partnerships and leading high-performing teams to exceed targets. I’ve also developed integrated, multi-channel campaigns that strengthen customer and contractor engagement.

Some of my standout wins include successfully launching 3 new products (Wall Putty, Gamatex, and Cempermo), securing flagship projects valued at over US$500K (including the Meikles Hotel refurbishment), and playing a key role in migrating from SAGE 1000 to SAP to improve operational efficiency and cost control. I’m recognised for turning around underperforming territories, improving profitability through KPI/ROI tracking, and delivering sustainable growth—earning awards for external customer service and satisfaction. I bring a strategic, communicator’s mindset and a strong focus on sustainable business growth in competitive markets.

Experience

Work history, roles, and key accomplishments

Marketing & Communications Manager

Saint-Gobain Construction Products

Oct 2024 - Mar 2026 (1 year 5 months)

Developed and executed data-driven go-to-market and brand strategies, strengthening customer and contractor engagement through field visits, campaigns, merchandising, roadshows, and training. Led integrated digital and traditional marketing campaigns, delivering 40% social media followership growth, 20% faster time-to-market, and 25% higher brand preference.

Go To Market Strategy Brand Management Trend Analysis Merchandising Roadshows Training Programs Integrated Marketing Campaigns Social Media Marketing KPI Tracking ROI Tracking Media Relations Stakeholder Engagement Forecasting

Business Development Manager

Saint-Gobain Construction Products

Jan 2020 - Sep 2024 (4 years 8 months)

Led regional market development and sales execution, expanding market presence in Zambia and Malawi through non-traditional product introductions and high-impact market entry initiatives. Improved key account retention and revenue through negotiation, pricing management, and relationship development, including flagship projects valued at US$500K+ and contractor participation growth from 50 to 250.

Market Development Sales Execution Market Entry Strategy Contractor Club Exhibitions Trade Missions Non Traditional Product Introductions Key Account Management Contract Negotiation Pricing Management Relationship Development Market Analysis Business Planning Cross Trade Initiatives

Territory Sales & Marketing Manager

Saint-Gobain Construction Products

Jan 2015 - Jan 2020 (5 years)

Delivered sustainable revenue growth through targeted market expansion, customer development initiatives, and expansion of national and regional distribution networks. Led rebranding of Gyproc to Saint-Gobain, built distributor partnerships, and recruited and led sales teams, achieving portfolio sales growth of 15% and sales revenue growth of 20%.

Market Expansion Customer Development Product Demonstrations Distributor Sales Team Leadership Budget Management Forecasting

Sales & Marketing Officer

Saint-Gobain Construction Products

Jan 2012 - Jan 2015 (3 years)

Implemented marketing strategies to increase brand awareness and customer engagement, consistently achieving monthly sales forecasts through telesales and structured call cycles. Provided product application training and after-sales support, improving customer retention and repeat business, and used SAGE and Excel for sales documentation and real-time sales monitoring.