Open to opportunities

mutsa mukungatu

@mutsamukungatu

Senior marketing leader driving 10–15% YoY growth across emerging markets through data-led brand and performance strategy.

Zimbabwe

Message

What I'm looking for

I’m looking to lead high-growth marketing in emerging markets—owning budget and performance, building brand architecture, scaling trade and digital execution, and partnering with leadership to turn scarce data into measurable growth, including remote or relocation.

I’m a senior marketing leader with 10+ years building brands and driving commercial growth across emerging and high-growth markets, with a particular edge where infrastructure is complex and data is scarce. I lead with both rigour and creativity, turning consumer insight and performance data into decisive go-to-market execution.

As Group Marketing Manager at Cairns Foods Limited, I report to the CEO and own a $1M+ annual marketing budget while leading a multi-brand national portfolio and a team across the business. I’ve delivered sustained 10–15% YoY revenue growth through integrated campaigns spanning digital, OOH, radio, and retail trade—while improving digital engagement and increasing campaign ROI through performance analytics frameworks and continuous creative testing.

I scale growth in the trade ecosystem too: I expanded a trade partner network from 7,000 to 15,700+ outlets and generated $600K+ in incremental revenue within 12 months through new-to-market SKU launches. I translate complex multi-channel data into executive narratives via performance dashboards, partner across Sales, Finance, and Operations, and build teams that execute full-funnel national campaigns with measurable penetration and distribution gains.

Experience

Work history, roles, and key accomplishments

Current

Group Marketing Manager

Current

Cairns Foods Limited

Apr 2021 - Present (5 years 2 months)

Owns a $1M+ annual marketing budget and leads a multi-brand national portfolio, driving sustained 10–15% YoY revenue growth. Scaled trade partners from 7,000 to 15,700+ outlets and delivered $600K+ incremental revenue through new-to-market SKU launches while improving digital engagement by 40%+ and campaign ROI by 25%.

Growth Marketing P L Ownership Performance Marketing Trade Marketing GTM Strategy Brand Architecture

Head of Sales & Marketing

Nelspot Brands Pvt Ltd

Nov 2020 - Mar 2021 (4 months)

Led integrated sales and marketing strategy during business stabilisation by realigning pricing, distribution, and promotional investment to recover market share. Ran targeted acquisition and retention campaigns across digital and trade channels to rebuild brand visibility.

Integrated Sales Trade Marketing Pricing Strategy Distribution Marketing Investments Digital Acquisition Stakeholder Management Campaign Execution

Brand Manager

Profeeds Pvt Ltd

Dec 2019 - Oct 2020 (10 months)

Drove national retail rollout campaigns supporting expansion into 50+ new outlets and led SME customer onboarding and activation. Managed end-to-end brand communications and retail activations to accelerate category expansion across Zimbabwe.

Brand Communications Go To Market Planning Campaign Execution Sales Enablement Market Intelligence

Brand Manager

Cairns Foods Limited

Oct 2018 - Nov 2019 (1 year 1 month)

Led a brand revitalisation programme using consumer research and competitive market intelligence, executing integrated campaigns across retail, field, and digital channels. Developed commercial sales enablement tools and market-facing communication assets to support field teams at scale.

Consumer Research Competitive Intelligence Integrated Campaigns Field Marketing Digital Marketing Sales Enablement GTM Execution Performance Communications

Marketing Officer

First Element Diamond Services

Aug 2014 - Mar 2018 (3 years 7 months)

Supported marketing and stakeholder communications across international diamond tender events, contributing to multi-million-dollar contract negotiations. Gained experience working in high-stakes, cross-border commercial environments with financial services governance requirements.

Event Marketing Contract Support Contract Negotiation Relationship Management Marketing Operations