Open to opportunities

Charmaine Shumbayaonda

@charmaineshumbayaond

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Marketing professional driving digital growth, brand awareness, and revenue.

Zimbabwe

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What I'm looking for

I seek a mid-level marketing role emphasizing digital strategy, measurable growth, collaborative teams, career development, and opportunities to lead integrated campaigns.

I am an ambitious, forward-thinking marketing professional with hands-on experience in digital sales, corporate communications, and integrated marketing campaigns. I have led initiatives that increased website traffic, improved media coverage, and generated measurable sales leads.

My background includes roles across corporate communications, sales and marketing, and digital marketing attachments where I developed and executed strategies for social media, SEO, CRM management, and lead generation. I have a proven record of improving engagement, customer satisfaction, and sales performance through data-driven campaigns and efficient budget management.

I hold a Bachelor's (Hons) in International Marketing and professional diplomas in Digital Marketing and Project Management, and I am certified in Google Digital Marketing. I bring strong collaboration, project management, and content creation skills, and I am motivated to drive brand growth and measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Corporate Communications Officer

Current

Tsapo Group of Companies

Jan 2025 - Present (9 months)

Developed and implemented communications and marketing strategies that increased website traffic 25%, improved media coverage 50%, and raised brand recognition 30% while reducing marketing expenses 15%.

Communications Strategy Social Media Management SEO Media Relations Content Creation Google Analytics Budget Management Campaign Management

Sales Intern

Sumbrero Fabrics

Jun 2023 - Jan 2024 (7 months)

Managed store inventory and customer service, secured uniform contracts with local schools, and contributed to notable local revenue growth and supplier relationships.

Customer Service Inventory Management Sales Support Relationship Building Merchandising

Public Relations Attachee

ZINARA

Nov 2021 - Aug 2022 (9 months)

Developed a digital marketing proposal that was implemented, increased client engagement through social media, and led tollgate marketing initiatives that boosted client acquisition.

Digital Marketing Market Research PR Campaign Development Client Acquisition Presentation

Sales and Marketing Associate

Tsapo Group of Companies - SBU Lindezi

Jan 2024 - Present (1 year 9 months)

Supported sales and marketing execution, driving a 15% sales revenue increase in six months and a 50% growth in social media followers while improving customer satisfaction 20%.

Sales Strategy Market Research CRM Social Media Marketing Lead Generation event support Sales Analytics Customer Service

Group Digital Sales Coordinator

Davis Granite Mine

Create and execute digital sales strategies, manage online sales channels and CRM, and optimize websites and campaigns to generate and convert leads for increased online revenue.

Sales Strategy CRM SEO SEM Lead Generation Analytics Website Optimization