At Sistema FIEP, I developed digital content and SEO strategies aligned with institutional communication and digital growth objectives. I also developed SEO- and GEO-driven content strategies to improve organic visibility and content performance.
I planned editorial calendars, researched keywords and competitors, and optimized website content using Google Search Console, Google Analytics 4, and Ahrefs. I monitored KPIs and used performance data to identify optimization opportunities.
At Meta, I managed paid media campaigns using Meta Ads and Google Ads, analyzed marketing KPIs, and optimized conversion funnels and lead generation strategies. At Silicon, I developed digital content and editorial strategies, applying SEO best practices to website and blog content.
