Open to opportunities

Alyson Woods

@alysonwoods

Message

I build integrated marketing campaigns that grow audiences, engagement, and measurable revenue.

United States

Message

What I'm looking for

I'm looking to lead integrated marketing, brand, audience growth, and partnership work where I can turn audience insight into measurable engagement, revenue, and lasting community impact.

At Vanderbilt University, I lead direct response marketing for high-visibility institutional campaigns across email, web, social, print, digital advertising, SMS, and emerging platforms. Through segmentation, lifecycle marketing, and multichannel optimization, I helped increase first-time donor acquisition by 127% and revenue by 43% from FY23–FY26.

I co-led Vanderbilt Giving Day strategy to exceed 8,000 donors, launched Venmo and PayPal to reduce friction in the giving journey, and guide a team through campaign planning, testing, optimization, and performance analysis. I also translate complex stakeholder priorities into clear strategies, measurement plans, and executive-ready insights.

Alongside my university work, I co-lead Girls Just Wanna F1, a women-focused motorsport podcast and digital media brand covering Formula 1, IndyCar, and fan culture. I shape content, partnerships, race-weekend coverage, and community engagement for 38K+ Instagram followers, helping generate 1.4M social reach in 30 days.

My background spans nonprofit fundraising, SaaS, e-commerce, higher education, and brand partnerships. At Big Brothers Big Sisters of Middle Tennessee, I increased donor and partner retention by 38%; at Nashville CARES, I restructured 15 years of CRM data to strengthen segmentation, reporting, stewardship, and campaign decisions.

Experience

Work history, roles, and key accomplishments

Current

Co-Host, Content Strategist & Brand Partnerships

Current

Girls Just Wanna F1

Mar 2025 - Present (1 year 5 months)

Co-leads a women-focused motorsport podcast and digital media brand, shaping content strategy and securing brand partnerships. Generated 1.4M social reach in 30 days for a community of 38K+ Instagram followers.

Content Strategy Editorial Planning Guest Interviews Short form Video Community Engagement Brand Partnerships Media Relations Audience Insights

Current

Director of Direct Response Marketing

Current

Vanderbilt University

Jan 2023 - Present (3 years 7 months)

Leads integrated marketing and audience engagement strategy for high-visibility institutional campaigns across multiple channels. Increased first-time donor acquisition by 127% and contributed to 43% revenue growth through segmentation and lifecycle marketing.

Yoga Instructor

Steadfast and True Yoga

Oct 2019 - Dec 2023 (4 years 2 months)

Led group yoga classes and built an inclusive, audience-centered experience for students across skill levels.

Yoga Instruction Audience Engagement

Director of Marketing, Communications and Annual Giving

Big Brothers Big Sisters of Middle Tennessee

Jun 2019 - Dec 2022 (3 years 6 months)

Led marketing, communications, brand, and annual giving during a post-rebrand growth phase. Increased donor and partner retention by 38% and generated over $650K through virtual fundraising initiatives.

Marketing Strategy Brand Management Annual Giving Fundraising Email Marketing Social Media Donor Communications Event Marketing Partnerships Volunteer Recruitment Salesforce

Associate Director of Development

Nashville CARES

Nov 2017 - Jun 2019 (1 year 7 months)

Advanced through roles spanning annual giving, CRM management, donor communications, events, and sponsorship. Negotiated a $10K sponsorship and led restructuring of 15 years of CRM data.

Annual Giving CRM Management Donor Communications Event Planning Sponsorship Community Engagement Marketing Data Analysis Segmentation Reporting

Donor Relations Manager

Nashville CARES

Sep 2015 - Nov 2017 (2 years 2 months)

Managed donor communications, events, and community engagement. Supported major events and sponsorship activations that achieved record attendance and exceeded revenue goals.

Donor Relations Event Management Sponsorship Community Engagement CRM

Program Coordinator, Office of Stewardship

Vanderbilt University

Aug 2012 - Sep 2015 (3 years 1 month)

Built and improved gift agreement processes and tracking systems. Led research for endowed fund compliance and authored donor-facing communications.

Gift Processing Stewardship Research Documentation Project Coordination

Development and Alumni Relations Assistant

Vanderbilt University

Oct 2010 - Jul 2012 (1 year 9 months)

Supported development and alumni relations functions, including research and coordination. Authored donor-facing communications and coordinated cross-functional projects.

Development Alumni Relations Research Project Coordination

Administrative Assistant

Vanderbilt University School of Medicine

Aug 2010 - Oct 2010 (2 months)

Supported executive office operations, scheduling, correspondence, and project coordination for the Dean's Office.

Administrative Support Scheduling Correspondence Project Coordination

Events and Project Manager

Sitening / Raven SEO Tools

May 2009 - Jul 2010 (1 year 2 months)

Managed projects, events, and customer education during the company's transition into a SaaS platform. Supported client services and technical project coordination.

Project Management Event Management Customer Education Client Services technical coordination SEO Digital Marketing