Alok User
@alokuser7
Fractional CMO at OnMarTek who built partner co-sell programs at Anunta that generated USD 20M+ in pipeline.
United StatesWhat I'm looking for
At AnuntaTech, Inc., I built joint go-to-market and co-sell programs with Microsoft, AWS, VMware, Citrix and Google that generated USD 20M+ in partner-attributed pipeline. That work also earned 5+ consecutive Gartner Magic Quadrant placements and scaled the DesktopReady product line to USD 1M ARR.
Through OnMarTek, I now run that playbook as a Fractional CMO for B2B software, IT services and multi-location service businesses in the US, Canada and the UAE. My work includes partner programs, positioning and demand generation, with CRM and automation to turn leads into booked meetings.
Across my engagements, I’ve built an SAP systems-integrator partner acquisition program for Innovapte and a marketing and patient-communication automation system for Her SmartChoice. For 800Leather, I rebuilt paid acquisition around WhatsApp click-to-chat and automation, generating 6,100+ leads and 3.6x blended ROAS.
Experience
Work history, roles, and key accomplishments
Fractional CMO
OnMarTek LLC
Provides fractional CMO services for B2B software, IT services, and multi-location service businesses, focusing on partner-led pipeline growth and demand generation.
Global Marketing Head
Anunta Tech, Inc.
Jan 2018 - Dec 2023 (5 years 11 months)
Positioned a managed desktop-as-a-service provider as a global leader and ran global marketing, brand, demand generation, and analyst relations. Built joint GTM and co-sell programs with major technology partners, generating over $20M in partner-attributed pipeline and securing multiple Gartner Magic Quadrant placements.
Global Digital Marketing & Communications Head
Tata Communications Transformation Services
Jan 2016 - Dec 2018 (2 years 11 months)
Shaped over $10M in new business and designed ABM programs that closed $1M. Led CXO engagement programs across continents.
Senior Consultant & Global Marketing Lead
Avasant, LLC
Jan 2011 - Dec 2016 (5 years 11 months)
Generated over $2M in annual revenue through thought leadership and CIO programs for a global IT sourcing advisory firm.
Product Marketing, Sales and Research Roles
Essel Group
Jan 2007 - Dec 2011 (4 years 11 months)
Held product marketing, sales, and research roles at Essel Group, Sify Technologies, and ITC Infotech.
Product Marketing, Sales and Research Roles
Sify Technologies
Jan 2007 - Dec 2011 (4 years 11 months)
Held product marketing, sales, and research roles at Essel Group, Sify Technologies, and ITC Infotech.
Product Marketing, Sales and Research Roles
ITC Infotech
Jan 2007 - Dec 2011 (4 years 11 months)
Held product marketing, sales, and research roles at Essel Group, Sify Technologies, and ITC Infotech.
Education
Degrees, certifications, and relevant coursework
Bharathidasan Institute of Management
MBA, Marketing and Strategy
MBA in Marketing and Strategy from Bharathidasan Institute of Management, completed in 2007.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
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