Jill Ransome
@jillransome
I’m a CMO-level growth marketer building predictable pipeline engines for B2B SaaS.
United StatesWhat I'm looking for
I’m a CMO-level marketing and growth executive with 15+ years scaling B2B SaaS and technology-enabled organizations, especially in Sales-Led Growth environments. I’m known for turning complex platforms into clear positioning and predictable revenue systems.
I build integrated demand generation engines that connect product, marketing, and sales—driving pipeline generation, marketing-sourced revenue, and full-funnel performance. Highlights include building and scaling demand engines contributing $150M+ pipeline, delivering 32%+ pipeline growth through GTM and demand transformation, and improving lead-to-opportunity conversion by up to 27% while increasing pipeline velocity.
Across SMB, mid-market, and enterprise, I lead full-funnel architecture (ICP, segmentation, lifecycle, ABM), refine buying motions, and optimize conversion across acquisition, expansion, and retention. In recent leadership, I’ve driven 24M+ marketing-sourced pipeline, generated $65M+ pipeline impact, and supported an enterprise proposal engine for $900M bookings, while aligning teams, attribution, and execution to consultative sales outcomes.
Experience
Work history, roles, and key accomplishments
SVP Marketing & Communications
Unite Us
Jan 2023 - Jan 2026 (3 years)
Built and aligned a full-funnel demand engine across brand, product marketing, and lifecycle to support enterprise and public sector growth. Drove 32% pipeline growth, increased digital conversion 34%, improved lead-to-opportunity conversion by 27%, and contributed 24M+ marketing-sourced pipeline while repositioning the company to infrastructure powering coordinated care networks.
Chief Marketing Officer
Jitterbit
Jan 2021 - Jan 2023 (2 years)
Built and scaled a global demand generation engine across NA, EMEA, and APAC, driving 41% new logo growth. Generated ~55M+ annual pipeline, improved lead-to-opportunity conversion by near 30% via ICP/segmentation and full-funnel architecture, and increased pipeline velocity by 10% while managing a $10M global budget.
Chief Marketing Officer
Tangoe
Jan 2019 - Jan 2021 (2 years)
Led brand and positioning transformation to improve customer value perception and expand revenue through cross-sell and upsell. Transformed demand generation and lifecycle marketing, generating $65M pipeline impact, improving lead-to-opportunity conversion by 36%, and implementing verticalized messaging to increase relevance and conversion across industries.
VP Marketing & Communications
Exela Technologies
Jan 2015 - Jan 2019 (4 years)
Unified marketing and communications across complex portfolios and drove enterprise growth through strategic positioning and go-to-market alignment. Built an enterprise pursuit and proposal engine supporting $900M in bookings, supported pipeline generation across long sales cycles, and repositioned the company as a digital transformation platform with vertical GTM strategies.
Education
Degrees, certifications, and relevant coursework
Pennsylvania State University
Bachelor's Degree, Global Marketing
Earned a Bachelor's Degree in Global Marketing from Pennsylvania State University.
Availability
Location
United StatesAuthorized to work in
Job categories
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