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Meghan Goetz

@meghangoetz

Marketing executive and fractional CMO at Promethean Research, who launched Titan and grew company revenue 4x in two years.

United States
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At Promethean Research, I designed and launched Titan, an enterprise sales brand that grew company revenue 4x in two years. I also developed a thought leadership and brand strategy that secured the second and third largest accounts in company history.

I operationalized proposal creation using AI, reducing time-to-proposal from weeks to days, and created the go-to-market strategy for the agency benchmarking product.

As Fractional CMO at Left Field Labs, I created a strategic marketing plan to generate $5M in new business and aligned marketing, sales, and account management around business goals. I also established processes for consistent marketing content and brand awareness.

At Crowd Favorite, I exceeded revenue targets, doubled average deal size, and established partner strategies that generated more than $1M in new business. In product marketing, I led market research, branding, sales asset creation, and go-to-market strategy for seven enterprise-level SaaS products, including a 0-to-1 launch of an enterprise headless CMS platform.

Experience

Work history, roles, and key accomplishments

PR
Current

Managing Director

Promethean Research

May 2024 - Present (2 years 5 months)

Designed and launched an enterprise sales brand, Titan, that grew company revenue 4x in two years. Developed and executed a thought leadership and brand strategy that secured the second and third largest accounts in company history.

LL

Fractional CMO, Consultant

Left Field Labs

Feb 2024 - Apr 2024 (2 months)

Created a detailed strategic marketing plan to generate $5M new business. Designed and executed a comprehensive plan to align marketing, sales, and account management departments to meet business goals.

MC

Fractional CMO

MG Marketing Co.

Jan 2016 - Jan 2020 (4 years)

Provided fractional CMO services for various clients, leading marketing strategy and execution.

SP

Director of Marketing

SeibertKeck Insurance Partners

Oct 2012 - Feb 2016 (3 years 4 months)

Directed marketing efforts for an insurance partnership, overseeing brand and campaign management.

Education

Degrees, certifications, and relevant coursework

Kent State University logoKU

Kent State University

Bachelor of Science

Grade: Magna Cum Laude

Bachelor of Science degree from Kent State University, graduated Magna Cum Laude.

Harvard Business School Online logoHO

Harvard Business School Online

Management Essentials, Business

Completed online courses in Management Essentials and Negotiation Mastery.

Harvard Business School Online logoHO

Harvard Business School Online

Negotiation Mastery, Business

Completed online course in Negotiation Mastery.

Tech stack

Software and tools used professionally

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