Dan Kerchum
@dankerchum
I build B2B SaaS growth systems that increase revenue, leads, and retention.
United StatesWhat I'm looking for
I've built and operated Altanom, a fractional CMO practice advising B2B SaaS, technology, and EdTech teams including KodeKloud, Server Academy, Novecore, Givergy, Digital Uncut, and Datashake. My work spans acquisition, demand generation, activation, lifecycle marketing, retention, monetization, ABM, RevOps, and go-to-market expansion.
I've created GTM diagnostics and growth roadmaps covering ICPs, buyer research, positioning, channels, funnel performance, segmentation, and measurement. Through multi-channel campaigns across content, email, paid acquisition, landing pages, outbound, nurturing, and sales enablement, I've helped clients reach 4x revenue growth in 12 months, increase sales-qualified leads by 120%, and reduce churn by 80%.
Previously, I managed sales and marketing at MastaMinds while remaining the top monthly revenue producer on a six-person team for 38 consecutive months. I use customer conversations and purchasing behavior to sharpen positioning, messaging, conversion, and customer journeys.
Experience
Work history, roles, and key accomplishments
Fractional CMO / Growth Marketing Consultant
Altanom
Mar 2019 - Present (7 years 6 months)
Built and operated a fractional marketing consultancy serving B2B SaaS, technology, and EdTech clients. Developed growth strategies across acquisition, demand generation, lifecycle marketing, and go-to-market expansion, helping clients achieve outcomes such as 4x revenue growth and an 80% reduction in churn.
Education
Degrees, certifications, and relevant coursework
DOBA University of Applied Sciences
Bachelor's Degree, Marketing, Social Media & PR
Pursued a Bachelor's Degree in Marketing, Social Media & PR at DOBA University of Applied Sciences in Maribor, Slovenia.
Swiss School of Business and Management
Master of Business Administration, Business Administration
Completed a Master of Business Administration at the Swiss School of Business and Management in Geneva, Switzerland.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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