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Katrina Shea

@katrinashea

Partner marketing executive at RevenueLogic who builds alliance-led go-to-market programs that accelerate pipeline and partner-sourced revenue.

United States

Message

At RevenueLogic, I serve as a fractional CMO and AI advisor, shaping partner-aware marketing strategies, measurement systems, and go-to-market execution for B2B SaaS organizations. I evaluate MarTech and AI ecosystems and build executive dashboards to improve campaign quality, operational speed, and ROI.

At Wipro, I owned global marketing strategy for a $450M SaaS business and directed partner-coordinated campaigns that influenced more than $350M in pipeline. Earlier, I co-led a Cisco strategy with 22 resellers that lifted partner-sourced revenue by 27%, and led segmented lifecycle and partner-enabled campaigns that grew Webex’s global user base from 340M to 700M.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO & AI Advisor

Current

RevenueLogic

Jun 2024 - Present (2 years 3 months)

Serve as a fractional executive leader streamlining cross-functional collaboration to create unified lead flows and scalable GTM execution models. Evaluate and optimize MarTech and AI ecosystems, defining KPIs and implementing executive dashboards.

Marketing Strategy Martech AI KPI Definition Executive Dashboards Lead Flow GTM Execution Stakeholder Management Budget Management Journey Mapping Persona Development Value Proposition Design

Global Head of Marketing, Digital Experience Business Unit

Wipro

Sep 2021 - Jun 2024 (2 years 9 months)

Owned global B2B marketing strategy, budget, and execution for a $450M SaaS business, embedding partner and alliance marketing into core GTM motions. Influenced $75K–$38M in closed revenue and more than $350M in pipeline by directing ABM and partner-coordinated campaigns.

B2B Marketing SaaS Marketing ABM Partner Marketing Alliance Marketing Budget Management Pipeline Growth Deal Velocity Metrics AWS Google Microsoft Appian PEGA MDF Executive Communication

Senior Revenue Marketing Principal

OMG Marketing

Jan 2016 - Sep 2021 (5 years 8 months)

Served as a strategic advisor and fractional partner marketing leader for global enterprises, designing integrated partner-led demand generation strategies. Delivered 18%–26% revenue uplift for Cigna by leading partner-driven ABM initiatives.

Partner Marketing Demand Generation ABM Marketing Automation Lifecycle Programs Co Branded Technical Assets Sales Enablement Performance Optimization Reporting ROI Improvement

Director, Marketing Strategy

Intelligent Demand

Oct 2014 - Dec 2015 (1 year 2 months)

Improved marketing ROI by two times by building repeatable lifecycle marketing and demand generation frameworks. Delivered $2M in renewals for SketchUp SaaS by executing ABM programs and performance-driven campaigns.

Lifecycle Marketing Demand Generation Multi Channel ABM Web Optimization Partner Offers Governance SLA SOPs Campaign Architecture Social SEM Digital Advertising

Senior Revenue Marketing Coach

The Pedowitz Group

Sep 2011 - Oct 2014 (3 years 1 month)

Led more than 20 enterprise clients through partner-inclusive marketing transformation initiatives and foundational martech implementations. Delivered measurable revenue growth by designing demand generation strategies informed by buyer and partner mapping.

Marketing Transformation Martech Demand Generation Buyer Mapping Partner Mapping Persona Research Sales Validation SLA Executive Advisory Revenue Engine GTM Strategy

Demand Generation Consultant

Thermo Fisher Scientific

Feb 2010 - Aug 2011 (1 year 6 months)

Built Thermo Fisher Scientific's first enterprise-wide integrated demand generation engine, improving lead quality and funnel conversion across four business units. Deployed Eloqua and Salesforce, establishing standardized customer data flows and KPIs.

Demand Generation Eloqua Salesforce Lead Quality Funnel Conversion Dataflow KPIs Content Governance Campaign Execution

Director DVD Alliance, Worldwide Marketing Communications

Hewlett Packard

Directed global alliance marketing for HP's eight-company DVD+RW Alliance, achieving technology adoption through partner events and co-branded campaigns.

Alliance Marketing Partner Events Co branded Campaigns GTM Execution