Open to opportunities

Allison Meinking

@allisonmeinking

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eCommerce solutions leader with expertise in digital marketing strategies.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my eCommerce expertise to drive growth and innovation in a collaborative environment.

I am an eCommerce solutions leader with a proven track record in driving strategies and programs that enhance digital marketing execution across various brands. My experience spans from managing high-volume sales channels to optimizing user experiences on platforms like Amazon. I thrive on strategy, relationship building, and implementation, ensuring that every project I undertake is executed with precision and a focus on continual improvement.

At Allergan Aesthetics, I currently manage the marketing eCommerce account for SkinMedica, where I oversee a portfolio of 45 pro-grade products generating $2M in monthly sales. My role involves coordinating with supply chain operations, optimizing product listings, and strategizing promotional campaigns to enhance visibility and sales performance. My previous experience includes managing logistics and client relations at Premier Packaging and leading client services at Specialized Marketing Services, where I significantly improved client satisfaction and engagement.

Experience

Work history, roles, and key accomplishments

Current

Marketing eCommerce Account Manager, Amazon

Current

Allergan Aesthetics, ABBVIE

Jun 2022 - Present (3 years)

Managed 45 pro-grade products, generating $2M monthly sales on Amazon Vendor Central. Optimized and managed Storefront, PDPs, SEO content, A+ content, images, and videos, focusing on user experience, traffic, conversion, retention, and rankings.

SAP Supply Chain Management SEO Digital Marketing Campaign Management Data Analysis Inventory Management Amazon A+ Content PDP Optimization

Account Manager, Amazon West Coast

Premier Packaging

Feb 2020 - Present (5 years 4 months)

Managed, ordered, and reported on inventory for 16+ warehouses across the West Coast Network. Handled all purchasing, forecasting, and deliveries for manufactured goods, ensuring on-time deliveries.

Inventory Management Logistics Supply Chain Client Communication Order Management Forecasting

Implementation Director, eCommerce Fulfillment Systems and Solutions

Towne AllPoints Communications

Jun 2013 - Present (12 years)

Prepared and conducted new business pitches, developing scopes of work and training internal teams. Developed and built OMS/WMS systems for UX, integrating with client eCommerce shops via API/EDI.

System Integration APIs EDI WMS UX Design Business Development Budget Management Project Management

Director of Client Relations and Implementation, Fulfillment and eCommerce

Specialized Marketing Services, Inc.

Sep 2008 - Present (16 years 9 months)

Led the Client Services team, overseeing interviewing, selection, training, and performance evaluations for 12-16 staff members. Developed and strengthened client relationships, achieving overall client satisfaction and a 14% improvement in semi-annual client survey reporting.

Team Leadership Training Performance Management Budget Management ROI Analysis Business Development Client Satisfaction Surveys

Production Director

Hayes Martin Associates Inc.

Mar 2003 - Present (22 years 3 months)

Responsible for overseeing the production process and ensuring timely delivery of projects. Collaborated with various teams to maintain quality standards and optimize workflows.

Production Management Project Coordination Quality Control Workflow Optimization Team Collaboration Print Production Project Planning Vendor Management Budget Oversight

Director, Production Services

Specialized Marketing Services Inc.

Apr 2000 - Present (25 years 2 months)

Managed all aspects of production services, ensuring efficient operations and high-quality output. Implemented process improvements to enhance productivity and reduce costs.

Production Operations Management Process Improvement Quality Assurance Resource Allocation Vendor Relations Strategic Planning

Director, Production Services

Eazell Petersen

Nov 1999 - Present (25 years 7 months)

Directed production services, focusing on streamlining workflows and meeting project deadlines. Collaborated with cross-functional teams to achieve production goals.

Production Management Workflow Optimization Project Coordination Quality Control Resource Management Team Leadership Print Production

Manager, Production and Traffic for Print and Fulfillment Programs

Prudential Real Estate and Relocation Services

May 1998 - Present (27 years 1 month)

Managed production and traffic for print and fulfillment programs, ensuring efficient execution. Coordinated with various departments to maintain smooth operations and timely delivery.

Production Management Print Programs Vendor Management Quality Assurance Logistics