Open to opportunities

Allie Guffey

@allieguffey

Message

I build end-to-end GTM motions, from outbound pipeline and customer marketing to creator-led distribution.

United States

Message

What I'm looking for

I’m looking for a generalist GTM or first marketing hire role at a seed–Series B B2B SaaS or AI-native company where I can own the full motion.

I build GTM motions from zero across outbound, customer marketing, and community. Through Glowhouse by Heard Hive, I drove $350K in renewal revenue for a Series A creator tech client and generated $500K+ in behavioral health pipeline for Turnwell Mental Health Network.

I also grow distribution through LinkedIn, expanding my audience from 2,000 to 13,000 followers and partnering with Apollo, HeyReach, FullEnrich, Talvy, and Rebrandly. I’m most effective in early-stage B2B SaaS and AI-native environments where I can own ICP development, messaging, demand generation, customer retention, and the full revenue motion.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

First Light Clothing Co.

Nov 2025 - Present (9 months)

Generated $7.5K in revenue in the first three months of a purpose-driven DTC apparel brand, owning Shopify storefront, brand positioning, and all commercial operations. Prospected and closed strategic partnerships with mission-aligned organizations.

Shopify Positioning Business Development Partnership Management Sales Marketing

Current

Partnerships Development Representative

Current

Turnwell Mental Health Network

Nov 2025 - Present (9 months)

Generated $500K+ in pipeline across multiple states through targeted outbound to clinical directors and executives. Built outbound infrastructure from zero, including cold sequences, call scripts, and prospect lists.

Outbound Sales Cold Calling Cold Emailing Discovery Qualification HubSpot Pipeline Generation

Current

Founder & GTM Consultant

Current

Glowhouse by Heard Hive

Jan 2025 - Present (1 year 7 months)

Drove $350K in renewal revenue for a Series A creator tech client by building their customer marketing motion from scratch. Owns end-to-end GTM for B2B SaaS clients, including ICP development, messaging frameworks, and multi-channel outbound sequencing.

Customer Marketing Onboarding CS Playbooks GTM Strategy ICP Segmentation Messaging Frameworks Outbound Sequencing Positioning Product Marketing

Current

LinkedIn Creator & Paid Brand Partner

Current

Independent

Jan 2024 - Present (2 years 7 months)

Grew a LinkedIn audience from 2,000 to 13,000 followers in two years, publishing 3x per week. Paid creator partner to multiple GTM and sales tech brands, producing sponsored content.

LinkedIn marketing Content Creation Audience Growth Paid Partner Content Brand Partnerships Social Media Strategy

Business Development & Recruiting Operations

Sprockets

Jul 2024 - Jan 2025 (6 months)

Applied BD-style outbound and qualification frameworks to candidate pipeline management, achieving 98% interview attendance and ~15% faster time-to-hire. Managed CRM workflows and multi-stakeholder communications.

Recruiting Operations Candidate Pipeline Management CRM Management Stakeholder Communication Outbound Qualification

Enterprise Business Development Representative

Harri

Jan 2024 - Jul 2024 (6 months)

Generated 6–10 qualified meetings per week against a $1.2M annual quota, prospecting enterprise accounts in the hospitality vertical. Executed high-volume outbound across cold email, phone, and LinkedIn.

Enterprise Sales Outbound Prospecting Cold Email Cold Calling LinkedIn Sales Navigator Qualification Pipeline Generation

Recruiting Coordinator

Gong

Jan 2022 - Dec 2023 (1 year 11 months)

Coordinated GTM recruiting across a team of 6, owning scheduling, candidate communications, and CRM pipeline accuracy. Drove a high-touch candidate experience with zero funnel drop-off.

Recruiting Coordination Scheduling Candidate Communications CRM Management Pipeline Accuracy

Sales Development Representative

TalentWall

Jan 2021 - Dec 2022 (1 year 11 months)

Joined as first SDR hire; built and executed outbound GTM from zero, including ICP targeting, prospect lists, and cold cadences. Developed messaging frameworks and multi-touch sequences.

Sales Development Outbound Prospecting ICP Targeting Cold Cadences Messaging Frameworks Multi Touch Sequences

Enterprise Business Development Representative

Particle

Jan 2020 - Dec 2021 (1 year 11 months)

Booked qualified discovery calls for AEs carrying a $2M+ annual quota, owning the full outbound cycle from list building through handoff. Iterated on multi-channel messaging to improve conversion rates.

Enterprise Sales Outbound Prospecting List Building Discovery Calls

Brand Marketing Manager

gusto! Fresh bowls & wraps

Sep 2017 - Jul 2020 (2 years 10 months)

Owned GTM execution for 4 new store openings, including launch playbooks and retention campaigns. Built a local influencer and ambassador program, driving ~20% catering revenue lift and +15% repeat visit rate.