Open to opportunities

Jeffrey Fermin

@jeffreyfermin

Message

I build B2B SaaS demand engines that turn marketing into pipeline and revenue.

United States

Message

What I'm looking for

I'm looking to build and scale B2B SaaS growth functions where I can own the full funnel, align marketing and sales, develop teams, and use AI, organic, ABM, and lifecycle programs to create measurable pipeline and revenue.

I've built demand engines at AllVoices, Officevibe, Butterfly.ai, and Shortcut, turning organic, ABM, lifecycle, and paid programs into measurable pipeline growth. At AllVoices, I grew marketing-sourced pipeline roughly 5x, scaled organic traffic from 200 to 24,000+ monthly sessions, and generated roughly $28M in annual marketing-sourced pipeline.

As Officevibe's co-founder and Director of Marketing, I helped grow the platform from zero to 3,000+ companies across 120 countries and through its acquisition by GSoft. I also founded New Theory Creative, leading GTM, media, creative, attribution, and growth programs for SaaS, consumer, and retail brands while scaling the agency to 11 concurrent accounts and a team of five.

Experience

Work history, roles, and key accomplishments

Current

Head of Demand Generation

Current

AllVoices

Feb 2022 - Present (4 years 6 months)

Built the demand generation function from zero and scaled it into the company's primary growth engine, generating approximately $28M in annual marketing-sourced pipeline. Grew organic traffic from 200 to 24,000+ monthly sessions and lifted inbound MQLs from 5 to 75 per week.

Demand Generation Account Based Marketing SEO Paid Media HubSpot Salesforce Marketing Automation Content Marketing Webinar Marketing

Founder & Managing Director

New Theory Creative

Jun 2019 - Jun 2022 (3 years)

Founded and ran a B2B marketing agency serving mid-market and enterprise SaaS, consumer, and retail brands, owning client GTM strategy, growth programs, and new business. Managed six-figure monthly media budgets and scaled the agency to 11 concurrent accounts and a team of 5.

B2B Marketing Paid Media Google Ads Meta Ads LinkedIn Ads Programmatic Advertising Creative Direction HubSpot Attribution Client Management

Marketing Director

Butterfly.ai

Jan 2018 - Feb 2019 (1 year 1 month)

Led marketing for an early-stage people analytics platform, owning demand generation, product marketing, events, content, and the full martech stack. Built demand programs behind ARR growth from roughly $200K to $3.4M+ and landed Walmart as the flagship enterprise customer.

Demand Generation Product Marketing Paid Acquisition Google Ads LinkedIn Ads HubSpot Salesforce Team Leadership Event Marketing

Head of Marketing

Shortcut

Jan 2017 - Dec 2017 (11 months)

Served as bridge marketing leader for a fast-growing project management SaaS platform, growing ARR from $800K to $3M+ in under 12 months and expanding the enterprise customer base from 2 to 8+ paying accounts. Built inbound content and organic programs targeting engineering leaders.

Marketing Leadership Inbound Marketing Content Marketing SEO Event Marketing Webinar Marketing Enterprise Sales Founder Led Growth

Co-Founder & Director of Marketing

Officevibe

Sep 2011 - Oct 2015 (4 years 1 month)

Co-founded one of the first employee engagement platforms and led marketing from day one, growing the platform from 0 to 3,000+ companies across 120 countries. Built the full content-led growth engine across SEO, paid media, social, and email, scaling the site to 100K+ monthly visits and an 80K+ subscriber newsletter.

Content Marketing SEO Paid Media Social Media Email Marketing Brand Building Team Leadership Growth Strategy