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Alisa DemeterioAD
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Alisa Demeterio

@alisademeterio

Key Account Manager who drives retail and enterprise partnerships through sales, programs, and insights.

Philippines
Message

What I'm looking for

I’m looking for a role where I can own key accounts, strengthen enterprise partnerships, and lead execution of sell-in programs—using performance insights to grow revenue while coordinating smoothly with merchandising, finance, and technical teams.

I’m a Key Account Manager focused on delivering strong account performance through customer service, alignment meetings, and data-driven insights. I handle major Ferrero brands across Waltermart, International Toy World, All Day, and Mitsukoshi, and I support sales, returns, sell-in of new items, and ongoing programs.

Previously, I served as an Account Manager for ICT solutions—acting as the key contact for PLDT Relationship Managers for Unified Communication partnering—and I led digital signage implementations for Food and Retail clients in coordination with LG and Samsung key contacts. Earlier, as an Enterprise Account Manager at Canon Marketing (Philippines), I managed conglomerate accounts for hardware and software solutions, and I began my career as a Risk Analyst II, providing market updates and credit risk ratings for conglomerate accounts.

Experience

Work history, roles, and key accomplishments

BI
Current

Key Account Manager

Benby Enterprises, Inc.

Jun 2024 - Present (1 year 11 months)

Handles Ferrero brands across major retail accounts and manages alignment meetings on sales, returns, sell-in, and performance insights. Initiates and monitors in-store programs and displays, coordinates with merchandising during trade checks, and supports finance with spend management and deduction clearing.

Education

Degrees, certifications, and relevant coursework

University of Santo Tomas logoUT

University of Santo Tomas

Bachelor of Science in Business Administration (BSBA), Financial Management

2011 - 2015

Earned a BSBA with a major in Financial Management from the University of Santo Tomas from 2011 to 2015.

Tech stack

Software and tools used professionally

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