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Marcus Agoncillo

@marcusagoncillo

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Results-driven Consumer Account Manager with expertise in digital marketing.

Zimbabwe

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What I'm looking for

I am seeking a dynamic role that fosters growth and innovation in digital marketing.

I am a dedicated Consumer Account Manager with a proven track record in driving sales growth and optimizing digital marketing strategies. Currently, I manage the Giftaway Lazada Store, where I successfully increased the average monthly GMV by 3.6 times since my onboarding in May 2024. My efforts led to our store being recognized as the Top 1 in Sales for Digital Goods - Marketplace, and I was honored to be nominated by Lazada as part of the Top 3 Digital Goods - Overall brands during their 2024 End of Year awarding ceremony.

Previously, I served as a Key Account Manager at TikTok Shop Philippines, where I spearheaded campaigns for major brands like Samsung and Realme. My strategic initiatives resulted in a remarkable 200% GMV uplift for Samsung and exceeded a $1M USD target during the launch of the Note 50 for Realme. My experience at Shopee Philippines as a Marketplace Account Manager further honed my skills in account management and marketing, where I successfully drove traffic and sales growth for over 20 sellers in the Mobiles & Gadgets category.

Experience

Work history, roles, and key accomplishments

Current

Consumer Account Manager

Current

Giftaway Philippines

May 2024 - Present (1 year)

Managed ad spend and campaigns for the Giftaway Lazada Store, achieving significant growth in GMV and recognition as a top brand. Oversaw daily operations and project management for key clients like Jollibee Group and Security Bank.

Spend Management Campaign Optimization Project Management Data Analysis Digital Marketing Lazada Ads Sales Growth

Key Account Manager

TikTok Shop Philippines

Oct 2023 - Jan 2024 (3 months)

Developed and executed TikTok Shop strategies for brands, achieving a 200% GMV uplift for Samsung and successfully launching major campaigns like the Note 50 for Realme, exceeding sales targets.

Account Management Campaign Management Sales Growth Digital Marketing Performance Analysis Stakeholder Engagement Market Research

Marketplace Account Manager

Shopee Philippines

Sep 2020 - Oct 2022 (2 years 1 month)

Managed accounts for over 20 marketplace sellers, focusing on driving traffic and sales growth. Led marketing initiatives that resulted in a 200% growth in sales for the Mobiles & Gadgets category.

Account Management Sales Growth Marketing Packages Data Analysis Traffic Generation Performance Metrics Business Development

Assistant Vice President for Training and Development

Business Management Society – De La Salle University

Mar 2016 - Sep 2017 (1 year 6 months)

Co-headed the Junior Officer Training Program, providing leadership training and development for future leaders, and won recognition for the best training program in 2017.

Leadership Development Program Development Team Management Event Planning Communication Skills Organizational Development Mentorship Public Speaking Strategic Planning

Education

Degrees, certifications, and relevant coursework

De La Salle University

Bachelor of Science, Business Management

2014 - 2018

Activities and societies: Assistant Vice President for Training and Development in the Business Management Society, co-headed the Junior Officer Training Program, and won Best Organizational Training Program for 2017.

Completed a Bachelor of Science degree in Commerce with a major in Business Management, focusing on various aspects of business operations and management strategies.