Open to opportunities

Layca Melecio

@laycamelecio

Message

Results-driven sales and account management professional delivering measurable growth.

Philippines

Message

What I'm looking for

I seek a role where I can drive account growth, lead client relationships, and execute data-driven trade strategies in a collaborative, performance-focused team.

I am a proactive sales and account management professional with over six years of experience across modern trade and e-commerce channels. I specialize in building strong client relationships, negotiating effectively, and executing account-specific growth plans that deliver measurable results.

At JR&R Distributors I managed major modern trade accounts and led product listings, driving double-digit sales growth across handled accounts and achieving +24% sales growth in Landmark in 2024 versus 2023 while maintaining the #1 account ranking since 2022.

My background includes end-to-end e-commerce operations, franchisee relations, and hands-on retail promotion experience. I routinely prepare data-driven business reviews, coordinate trade execution with cross-functional teams, and manage weekly sales reporting and store visits to ensure consistent activation.

I bring strong negotiation, critical thinking, and leadership skills, and I am committed to service excellence and continuous improvement to expand market presence and support brand objectives.

Experience

Work history, roles, and key accomplishments

Current

Key Account Executive

Current

JR&R Distributors Inc.

Jul 2019 - Present (6 years 6 months)

Manage major Modern Trade and e‑commerce accounts, drove +24% sales growth at Landmark in 2024 vs 2023 and delivered double-digit growth across most accounts through targeted promotions, negotiation, and execution of account business plans.

Key Account Management Modern Trade E Commerce Operations Sales Strategy Negotiation Merchandising Trade Promotion Reporting

Franchisee Relations Officer

Crazy Lemons

Apr 2018 - May 2019 (1 year 1 month)

Managed daily franchisee operations and served as primary liaison with mall leasing departments, supervised service crews, and handled hiring and payroll to ensure smooth franchise operations.

Franchise Management Operations Recruitment Payroll Store Operations Vendor Relations

Intern – Business Banking

Maybank

Jan 2018 - Mar 2018 (2 months)

Supported the business banking team with administrative tasks and account management functions to streamline client servicing and internal processes.

Account Management Administrative Support Banking Operations Documentation Client Servicing

Promodiser

Big Ace

Jun 2016 - Nov 2016 (5 months)

Promoted and demonstrated products in supermarkets to increase consumer engagement and drive sales through in-store activation.

Customer Engagement Merchandising

Education

Degrees, certifications, and relevant coursework

Pamantasan ng Lungsod ng Pasig

Bachelor of Science in Business Administration, Marketing Management

2014 - 2018

Activities and societies: Best in Business Plan (S.A.W. Series); Marketing Manager for student business achieving 200% ROI; Finance Manager preparing financial statements; Highest Sales in Service Management subject.

Completed a Bachelor of Science in Business Administration, majoring in Marketing Management, with leadership roles in student-run enterprises and awards in business planning.