Open to opportunities

Alice Wanjiru

@alicewanjiru3

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Business development and commercial growth specialist driving remote diaspora sales.

Kenya

Message

What I'm looking for

I’m looking to lead commercial growth by owning pipeline creation, lead qualification, and remote selling—partnering with marketing, legal, and operations to beat quotas and build scalable CRM-driven sales execution.

I have spent 11 years doing one thing exceptionally well: turning conversations into closed deals. At Mi Vida Homes, I built and led diaspora sales campaigns across four continents, sold out entire residential developments ahead of schedule, and ran investor dinner events that converted attendance into signed contracts—all remotely, without meeting most buyers in person.

My deals average $154,000 per unit, with a track record that consistently exceeded monthly quotas. I’ve delivered 120+ units sold in 12 months and 148 sales in 7 months on a single project, along with $10M+ portfolio revenue exposure and $1.5M USD generated through international diaspora sales campaigns.

I combine commercial instinct with operational discipline by maintaining clean CRM data across 150+ accounts while managing a 25-person sales team across multiple concurrent developments. I spearheaded the full commercial launch of Elara at Tatu City from scratch, and I hosted international investor dinner events across four continents, personally following up every lead to convert interest into pipeline.

I focus on structured lead qualification, multi-channel outbound prospecting, and event-driven sales cycles that improve conversion. Using HubSpot and clear reporting, I align sales, marketing, legal, technical, and operations teams to keep onboarding smooth and commercial compliance on track.

Experience

Work history, roles, and key accomplishments

Current

Commercial Operations & Sales Lead

Current

Mi Vida Homes

Jan 2024 - Present (2 years 5 months)

Generated KES 198M+ (≈$1.5M USD) through diaspora sales campaigns across the USA, UK, Australia, and the Caribbean. Achieved 148 sales in 7 months and built the go-to-market and pipeline for Elara at Tatu City (156 units), signing 10 units and securing deposits within 5 months while managing a 25-member team and weekly pipeline reviews.

Diaspora Sales Lead Qualification Outbound Prospecting Sales Management

Project Commercial Lead

Mi Vida Homes

Jan 2022 - Dec 2023 (1 year 11 months)

Sold 120+ units in 12 months, Mi Vida’s fastest-ever project sellout, and sustained KES 35M/month (≈$270K USD) collections through proactive outreach and rigorous pipeline review. Conducted quarterly market intelligence and competitor benchmarking to refine targeting and supported remote consultations to expand into new diaspora markets.

Market Intelligence Competitive Benchmarking Remote Consultations Lead Conversion Sales Forecasting Customer Lifecycle Management

Sales & Client Operations Executive

Mi Vida Homes

Jun 2019 - Dec 2022 (3 years 6 months)

Closed 5 units per month consistently and generated KES 20M (≈$154K USD) in monthly collections while maintaining a strong active pipeline. Managed CRM records for 100+ clients and supported digital client engagement and virtual campaigns to improve remote buyer conversion.

Lead Qualification CRM Data Management Virtual Presentations Client Lifecycle Management Sales Reporting Customer Engagement

Sales Administrator

Coldwell Banker Kenya Ltd.

Mar 2015 - Mar 2018 (3 years)

Managed CRM and financial records for 150+ property transactions by processing receipts, monitoring receivables, and ensuring operational accuracy and compliance. Prepared commercial reports, market intelligence summaries, and sales budgets, and coordinated structured digital reporting workflows across stakeholders.

CRM Administration Sales Reporting Budgeting Market Intelligence

Sales Representative

Villacare Kenya Ltd.

Jul 2013 - Oct 2015 (2 years 3 months)

Built early-career client acquisition and prospecting capabilities across Nairobi residential developments, including Kentmere Valley in Kileleshwa. Developed structured outreach and follow-up to drive lead generation and support sales conversion.

Residential Real Estate Sales Prospecting Lead Generation Sales Outreach Client Acquisition

Team Leader

Aristal Properties Ltd.

Nov 2012 - Jun 2013 (7 months)

Led and supervised a small sales team, coordinating sales activities and coaching junior team members to support quota achievement. Drove sales execution through day-to-day leadership, performance accountability, and team support.

Sales Team Leadership Coaching Quota Management Sales Operations Team Coordination Junior