Open to opportunities

Alfred Kanyanta Banda

@alfredkanyantabanda

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Sales and marketing leader driving growth through data-led strategy.

Zambia

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What I'm looking for

I’m looking to lead sales and marketing growth in competitive markets—using data-driven strategy, strong customer relationships, and cross-functional leadership to increase profitability, brand visibility, and measurable results.

I’m a dynamic, results-driven Sales and Marketing Leader with over 8 years’ experience driving growth, customer engagement, and brand development across multiple regions.

I combine data-driven insight with strong leadership and communication to deliver measurable results—building strategic sales plans, deep client relationships, and new market expansion that improve profitability and brand visibility.

From designing strategic marketing plans that increased brand awareness and regional sales by 25% to optimizing pricing models for a 15% profitability rise, I’ve led cross-functional teams, strengthened partnerships and loyalty programs, and refined strategy through competitor and market analyses.

Experience

Work history, roles, and key accomplishments

Matching Clerk

Zambia Statistics Agency

Mar 2023 - Jul 2023 (4 months)

Conducted statistical data matching and reporting to improve data integrity and analysis accuracy. Produced reliable matched datasets to support accurate reporting and analysis.

Data Matching Reporting Data Integrity Data Quality Data Analysis Documentation

Communications Officer

Medici Land Governance

Sep 2021 - May 2022 (8 months)

Enhanced communication strategy and increased social media engagement by 30%. Strengthened internal and external stakeholder communications by aligning PR initiatives with business goals to improve visibility and engagement.

Communication Strategy social media engagement Public Relations Stakeholder Management Team Coordination

Program Coordinator Intern

TalentHub

Mar 2021 - Sep 2021 (6 months)

Coordinated program logistics and stakeholder communication to ensure operational efficiency. Supported outreach initiatives that expanded participation and public awareness.

Program Coordination Logistics Management Outreach Operational Efficiency Public Awareness Cross functional Coordination

Sales & Marketing Manager

Media For Africa

Jun 2017 - Dec 2020 (3 years 6 months)

Designed and executed strategic marketing plans that increased brand awareness and regional sales by 25%. Oversaw cross-functional teams and improved profitability by 15% through optimized pricing models, while leading brand repositioning and loyalty programs to strengthen customer engagement and retention.

Strategic Sales Business Development Marketing Strategy Pricing Optimization Digital Marketing Client Relationship Management Loyalty Programs Team Leadership CRM

Regional Admissions Specialist

AP Goyal Shimla University

Apr 2014 - Jun 2017 (3 years 2 months)

Promoted university programs across multiple regions, increasing enrollment engagement by 15%. Analyzed market and demographic data to forecast recruitment trends, built institutional partnerships, and delivered regional information sessions to improve applicant awareness and conversion.

Student Recruitment Market Analysis Partnership Development Data Analysis Stakeholder Engagement Information Sessions Conversion Optimization

Education

Degrees, certifications, and relevant coursework

Rhema Bible Training Centre

Diploma in Ministerial Studies & Leadership, Ministerial Studies & Leadership

2021 - 2022

Completed a Diploma in Ministerial Studies & Leadership at Rhema Bible Training Centre from 2021 to 2022. Focused on ethical leadership, communication, and team management.

AP Goyal Shimla University

Bachelor of Business Administration, Business Administration

2013 - 2016

Activities and societies: Founder of the African Student Union; led community engagement and leadership initiatives.

Completed a Bachelor of Business Administration at AP Goyal Shimla University from 2013 to 2016. Founded and led the African Student Union through community engagement and leadership initiatives.