Open to opportunities

Mufa Nyirongo

@mufanyirongo

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Marketing and communications leader driving digital growth, brand strategy, and partnerships.

Zambia

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What I'm looking for

I seek a senior marketing/communications role where I can lead digital strategy, build partnerships, manage teams, and scale programs in a collaborative, impact-driven organization.

I am a dynamic marketing and communications professional with extensive experience in digital marketing, event management, and strategic brand positioning. I have led cross-functional teams, developed high-impact campaigns, and built partnerships to drive enrollment, engagement, and business growth.

In my recent roles with the Power Learn Project, I designed program and launch strategies, managed industry collaborations for placements and internships, and scaled marketing and communications efforts across Zambia. As Head of Digital (consultant) at TBWA/Altitude and Marketing Manager at Adanian Labs, I led digital strategies and campaigns for major clients, managed teams, and delivered measurable brand visibility.

I bring a track record of successful product launches, event leadership, and stakeholder engagement, complemented by a Bachelor’s in Communications (Public Relations). I am passionate about delivering excellence, fostering meaningful brand experiences, and driving outcomes through data-informed digital and PR strategies.

Experience

Work history, roles, and key accomplishments

Current

Program Manager

Current

Power Learn Project

Oct 2023 - Present (2 years)

Developed and executed program strategies to enhance learning outcomes and student engagement, launched advanced courses driving enrollment, and established industry collaborations for placements and mentorships.

Program Management Strategic Partnerships Marketing Strategy Stakeholder Engagement Student Recruitment Monitoring & Evaluation

Country Manager

Power Learn Project

Jul 2023 - Oct 2023 (3 months)

Led expansion and operational management in Zambia, drove strategic partnerships to increase enrollment and oversaw recruitment, mentorship and scholarship mobilization aligned with USAID EDGE and industry partners.

Partnership Development Program Management Recruitment Mentorship Programs Scholarship Mobilization

Head of Digital

TBWA/Altitude

Jan 2023 - Jul 2023 (6 months)

Led digital strategy and campaigns for major clients including MTN MoMo Zambia, ZICA, and ENGEN, managing a team of digital professionals and delivering multi-platform execution.

Digital Strategy Campaign Management Social Media Team Leadership Client Management Content Strategy Performance Marketing Analytics

Marketing & Communications Manager

Adanian Labs Zambia

Jan 2022 - Jan 2023 (1 year)

Designed and implemented communication and digital marketing strategies to enhance brand visibility, conducted market research, and managed events and media relations to drive stakeholder engagement.

Communications Strategy Digital Marketing Market Research Event Management Media Relations Stakeholder Engagement

Brand Manager

Yalelo

Feb 2019 - Jan 2022 (2 years 11 months)

Spearheaded brand positioning and digital strategies, managed product launches and advertising, and planned budgets to strengthen market presence and drive growth.

Brand Management Digital Strategy Product Launches Advertising Budgeting Market Research Campaign Execution Cross Functional Collaboration

Co-Founder

Bloom Management Services

Mar 2016 - Jan 2019 (2 years 10 months)

Co-founded and operated an events management firm organizing large-scale corporate and entertainment events including TEDx and AfDB conferences, managing vendors and sponsorship acquisition.

Event Management Vendor Management Conference Planning Program Operations Budgeting Client Relations Logistics

Senior Officer

Bayport Financial Services

Jan 2017 - Nov 2018 (1 year 10 months)

Managed loan processing and customer engagement initiatives, led sales teams and ensured financial compliance to support business operations and growth.

Loan Processing Customer Engagement Sales Leadership & Compliance Credit Operations Process Improvement Financial Services Client Relations

Education

Degrees, certifications, and relevant coursework

Edith Cowan University

Bachelor's Degree in Communications, Communications (Public Relations)

2008 - 2011

Completed a Bachelor's Degree in Communications with a focus on Public Relations, covering media relations, strategic communication, and campaign planning.