At FIT FACTORY, I direct revenue strategy across Massachusetts and Texas, with teams producing more than $600K in monthly membership revenue and $90K in monthly service revenue. I drove $344K in year-over-year top-line growth by strengthening conversion, average ticket, and sales execution.
I own location-level P&L performance and use executive dashboards to turn lead flow, conversion, recurring revenue, and location results into forecasts and corrective plans. I also set CRM operating standards across ABC Ignite and GymSales.
Earlier at FIT FACTORY, I progressed through four leadership roles and oversaw five locations and up to 14 managers. I helped grow high-value service revenue by 144% in six months, reached a company-record $60K in monthly service revenue, and promoted nine team members into management roles.
