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Alexandro Covarrubias

@alexandrocovarrubias

Head of Partnership Sales at Girdley Media, booking nearly $500K in partnerships through a network of agency and talent partners.

Mexico

Message

At Girdley Media, I run the partnership business behind a media brand for US founders and operators. Since September 2025, I’ve booked nearly $500K in partnership revenue and built a repeatable sales system with a playbook and custom CRM.

Before that, I led commercialization of USMX AirLink Air Ambulance’s case-tracking SaaS platform and founded Trace Gaming, where I secured $200,000 in early-stage capital. I also founded Quoti, an AI quoting app for Mexican contractors, using no-code and AI tools.

Experience

Work history, roles, and key accomplishments

Current

Head of Partnership Sales

Current

Girdley Media

Sep 2025 - Present (1 year 2 months)

Booked nearly $500K in partnership revenue since Sep 2025, including 100 placements across 41 brands in 2026. Raised price floor from $2,000 to $6,000 minimum and wrote the partnership playbook, moving the business from founder-dependent to repeatable.

Partnership Management CRM Google Sheets Google Apps Script AI Zapier Relay Homebase Xero Monarch Money Pricing Strategy Contract Negotiation Pipeline Management

Commercial Manager

USMX AirLink Air Ambulance

Jul 2023 - Jun 2025 (1 year 11 months)

Led commercialization of a SaaS-based case tracking platform, implemented CRM-based engagement automation using HubSpot and Monday.com, resulting in a 10% increase in client retention. Closed 1-2 enterprise deals per month, contributing to 5% YoY growth.

HubSpot Monday.Com CRM B2B Sales Enterprise Sales Customer Retention SaaS UI UX Feedback

Operations Manager

Pacífico Wellness

Mar 2022 - May 2023 (1 year 2 months)

Rolled out a maintenance scheduling system, reducing downtime for installed wellness equipment. Managed end-to-end operations, tripling revenue from SaaS-backed service contracts and negotiating strategic contracts across LATAM.

Operations Management Maintenance Scheduling Contract Negotiation Logistics SaaS Revenue Growth

Founder & Director

Trace Gaming

Mar 2021 - Mar 2022 (1 year)

Launched a competitive gaming platform-as-a-service powered by blockchain infrastructure, secured $200K in early-stage capital, and scaled to 40K users. Managed product roadmap, investor communications, and executed an ICO campaign.

Blockchain SaaS Product Management Fundraising ICO Analytics GTM Strategy Community Partnership