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Antonio Flores

@antonioflores

Strategic partnerships leader at Trendtropía, building client partnerships across media, content and experiences.

At Trendtropía, I lead commercial strategy and client development, shaping tailored partnerships that connect cultural intelligence, content, media and experiences with client business objectives.

I build relationships with CEOs and senior leaders, then coordinate proposals with media and entertainment partners to align stakeholder priorities and capabilities.

At NBCUniversal Latin America, I managed strategic advertiser relationships and led consultative sales for television, digital and streaming solutions. I was recognized as a Top Seller in 2021 and 2023.

Earlier, I delivered 90% year-over-year new-business growth at NBCUniversal Latin America and +15% year-over-year revenue growth at Discovery Networks Latin America. At Discovery, I also designed and implemented early regional Tableau business intelligence dashboards to support planning, performance analysis and sales.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Head of Strategic Partnerships & Business Consulting

Current

Trendtropía

Jan 2025 - Present (1 year 9 months)

Lead commercial strategy and client development pipeline from opportunity identification to negotiations and account development. Build relationships with senior leaders and coordinate proposals with media and entertainment partners.

Strategic Partnerships Business Development Client Development Negotiation Consultative Selling Stakeholder Management

Director, Advertising Sales

NBCUniversal Latin America

Jan 2021 - Dec 2024 (3 years 11 months)

Recognized as Top Seller in 2021 and 2023 for commercial performance across television, digital and streaming solutions. Managed strategic advertiser relationships including Apple, Google, Uber, Nissan and Tripadvisor, leading consultative sales cycles and negotiations.

Advertising Sales Consultative Selling Negotiation Customer Relationship Management Audience Insights Campaign Performance Integrated Media

Senior Account Manager, Business Development & Insights

NBCUniversal Latin America

Jan 2018 - Dec 2021 (3 years 11 months)

Delivered 90% year-over-year growth in new business through targeted prospecting and insights-led consultative selling. Expanded active advertiser portfolio to 40+ clients and strengthened retention through post-campaign analysis.

Business Development Consultative Selling Prospecting Account Expansion Customer Retention Data Analysis

Deputy Director, Business Development Strategy

Discovery Networks Latin America

Jan 2017 - Dec 2018 (1 year 11 months)

Delivered +15% year-over-year revenue growth through new business opportunities and strategic relationships. Developed executive relationships with organizations including PEMEX, CFE, Google and Nissan, and translated market intelligence into business development plans.

Business Development Strategic Partnerships Executive Relationship Building Market Intelligence Revenue Growth

Senior Research Manager, Business Intelligence / Research Manager

Discovery Networks Latin America

Jan 2011 - Dec 2015 (4 years 11 months)

Led consumer research and audience intelligence to turn complex data into actionable recommendations for commercial, strategy and partner teams. Designed and implemented early regional Tableau business intelligence dashboards.

Consumer Research Audience Intelligence Business Intelligence Tableau Data Analysis Dashboard Design

Consumer Marketing Coordinator / Media Research & Strategy

Sony Pictures Television

Jan 2005 - Dec 2010 (5 years 11 months)

Developed marketing and audience research initiatives for Sony and AXN, supporting content, advertising and partner strategy through audience analysis, media planning and performance evaluation.

Marketing Audience Research Media Planning Performance Evaluation Content Strategy