At North Star Inbound, I lead organic strategy for 8 to 10 client brands at a time, spanning gaming, e-commerce, and local services. I’ve grown client visibility in generative AI search and LLM answers, with gains in traffic and leads.
At Siege Media, I managed a $2.7M revenue portfolio and helped scale the agency from 10 to 120+ employees by building company-wide processes. Earlier there, I more than doubled organic traffic for multiple clients and produced link-earning content that earned 25+ white-hat links per month.
My work has helped a health and wellness e-commerce brand reach $165K+ in monthly organic revenue, and helped a data recovery company quadruple leads in one year through symptom-based troubleshooting pages. I build SEO strategies around what searchers are going through, connecting search visibility to leads and revenue.

