Zhanna Pasiaka

Led SEO strategy and execution for large B2B and B2C e-commerce clients, boosting organic sessions by 23% across the portfolio and standardizing AI-integrated SEO processes. Managed cross-functional teams and delivered measurable performance improvements through A/B testing and data-driven optimization.

Developed and executed SEO strategies for large and mid-market e-commerce sites, reducing content production time by 50% via AI integration and achieving top-3 Google rankings and AI placements for 1,100+ target keywords. Maintained client relationships and coordinated delivery across SEO, content, and design teams.

Built and executed SEO and content strategy for a nationwide lawn care site and app, increasing organic sessions 20% YoY and achieving top-3 Google rankings for 10+ competitive keywords. Led technical audits with developers to improve performance and domain authority while standardizing brand voice.

Performed keyword research and produced search-oriented short- and long-form content for home-service SMBs, improving clients' organic traffic and conversions through targeted content strategies. Created service pages, blogs, and FAQ content with local SEO focus.

Conducted technical SEO audits and keyword research using GSC, GA, and Moz, delivering actionable reports that helped clients achieve top-5 results within six-month campaigns. Collaborated with account managers to prioritize architecture, content, and linking improvements.

Executed link-building and content tasks to improve client backlink profiles, contributing to average backlink profile increases of 5–15%. Implemented directory and social bookmarking strategies aligned with client SEO goals.

Activities and societies: Full academic scholarship for six semesters; Languages: English, Russian, Czech.

Completed a Bachelor of Arts in Communication at Brigham Young University (2011–2015), receiving a full academic scholarship for six semesters.