Open to opportunities

Jeffrey Hawley

@jeffreyhawley

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Seasoned SEO leader driving data-driven technical SEO, content systems, and measurable growth.

United States

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What I'm looking for

I seek roles where I can lead data-driven SEO strategy and technical programs, collaborate across product and engineering, and scale content systems that produce measurable traffic and revenue growth.

I am an experienced SEO strategist who builds scalable technical SEO and content systems that drive sustained audience and revenue growth for large publishers and content-driven businesses. I translate complex data into clear, repeatable playbooks—using BigQuery, SQL, Python, and analytics—to improve crawl efficiency, structured data, internal linking, and topical authority across millions of URLs.

I have led cross-functional programs, training, and testing initiatives that produced measurable gains, founded agencies and consulting practices, and built an industry training community that generated recurring revenue. I deliver pragmatic SEO roadmaps, run experimentation programs, and design AI/LLM workflows to strengthen search visibility and long-term stability.

Experience

Work history, roles, and key accomplishments

Current

Founder & SEO Consultant

Current

HashtagJeff

Jan 2016 - Present (9 years 8 months)

Led SEO strategy for large publishers and content-driven businesses, improving crawl efficiency, structured data, internal linking, and topical authority to drive sustained growth across sites with 10M–80M monthly pageviews.

Technical SEO SEO Strategy BigQuery SQL Python Internal Linking

Director of Digital Marketing

Low Book Sales

Jan 2015 - Dec 2017 (2 years 11 months)

Directed digital marketing for a multi-location dealership, cutting ad spend from $70K to $25K/month while maintaining lead volume and saving $300K+ annually, and built the company’s first in-house SEO team.

SEO Paid Media Lead Generation Team Building ROI Analysis Campaign Management Paid Search

Senior Account Manager, SEO

LeadGenix

Jan 2013 - Dec 2015 (2 years 11 months)

Directed SEO strategies for enterprise clients, managing a cross-functional SEO team and conducting technical and content audits to improve visibility and scale across complex sites.

Content Strategy Team Management Client Strategy SEO Reporting Cross Functional Collaboration

Founder

Arrowpoint Digital

Jan 2012 - Dec 2013 (1 year 11 months)

Founded and grew a boutique agency providing SEO and paid campaigns for local businesses and later sold the client portfolio to LeadGenix.

Agency Management SEO Paid Advertising Campaign Optimization Sales

SEO Specialist

Melaleuca

Jan 2011 - Dec 2012 (1 year 11 months)

Supported the SEO Director in launching early SEO and reputation management initiatives for a global brand, contributing to on-site and off-site optimization efforts.

On Page SEO Reputation Management Keyword Research Reporting SEO Implementation