Mahi Porwal

I’m a Senior SEO and AI Search Strategist with 5+ years of experience driving organic growth for B2B SaaS products. I build search-first content systems designed for how AI tools read, rank, and surface information across AI discovery surfaces.

I grew organic traffic from 2K to 53K monthly visits and expanded ranking keywords from 4K to 32K by pairing search intent-led content with technical fixes and E-E-A-T content frameworks. At Quattr, I rebuilt product and technical content for high-intent use cases, content clusters, and internal linking—doubling organic traffic and lifting overall site visitors by 18%.

I focus on making content “LLM-ready” through structured briefs, AI-readable formatting, and performance audits that prevent content decay. I’ve implemented schema markup (Article, HowTo) across 200+ pages to resolve crawl and indexing issues and improve SERP feature eligibility, and I’ve also led full-funnel systems that scaled from ~2K to 53K monthly visits over two years.

I enjoy mentoring and building teams—mentoring 7 content writers—and partnering closely with product, SEO, and data teams to study search behavior, prompt trends, and E-E-A-T gaps. I also run automation-supported content ops (including Claude Code-assisted workflows and tools like n8n/Make) to accelerate research, drafting, distribution, and optimization.