Open to opportunities

Meredith Berents

@meredithberents

Message

I’m an SEO and analytics professional driving conversion-focused search and content strategy for complex websites.

United States

Message

What I'm looking for

I’m seeking a role leading SEO and content strategy for complex sites where I can drive conversion-focused optimizations, apply SEO automation and AI, and collaborate with UX, engineering, and paid teams for measurable impact.

I am an SEO and analytics professional with 10+ years leading search strategy for complex websites across SaaS, e-commerce, B2B, associations, and nonprofits. I align technical SEO, content optimization, and CRO with real user intent to drive conversions—not just traffic, and I coordinate paid, social, UX, and content teams to amplify impact.

I build scalable automation (I built a Python-based content audit tool) and use query clustering and behavioral data to surface unserved intent and prioritize high-impact content work. My approach has increased organic traffic by over 40% for a key client and focuses on preparing content for AI and LLM discovery while maintaining measurable conversion outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital & SEO Analyst

Current

Allegiance Group + Pursuant

Nov 2023 - Present (1 year 9 months)

Lead SEO and content performance strategy for complex, campaign-driven sites, resolving technical SEO issues and aligning content to conversion goals. Built a Python-based content audit tool and used query clustering and behavioral data to prioritize content improvements and advise clients on SEO and LLM visibility.

Technical SEO Python For SEO Automation Clustering Content Auditing GA4 Looker Studio

Senior SEO Manager

Dupont Creative

Apr 2018 - Nov 2023 (5 years 7 months)

Led SEO strategy for 20+ client websites across nonprofit, healthcare, and education sectors, owning audits, content planning, and reporting; increased organic traffic by over 40% for a key client and drove measurable lead-generation lifts. Managed writers and designers, coordinated with paid teams, and oversaw technical implementation during site launches and CMS migrations.