Callan Pyfer

Led SEO strategy for scholarship landing pages and pillar content, boosting visibility 62% YoY and driving a 45% lift in top-10 keyword rankings while increasing organic traffic 60% year-over-year.

Directed SEO for enterprise financial and compliance websites, increasing organic sessions 160% and organic share of voice by 10%, and drove a 200% increase in rich results within six months.

Executed full-funnel SEO for B2B SaaS accounts, growing demo requests 45% YoY and improving core product term rankings by an average of 40 positions in under four months while managing a team of five strategists.

Managed SEO campaigns across healthcare, compliance, and wellness verticals, delivering a 200% increase in organic sessions for B2B SaaS and SMB clients through technical audits, keyword research, and content optimization.

Led SEO for healthcare SaaS clients, improving organic lead-gen conversion rates over 50% and increasing keyword rankings 70% in eight months through schema, content optimization, and cross-functional collaboration.

Completed a Bachelor of Arts in Business Technology Administration with a focus on applying technology to business processes and strategy.