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Stacey Clermont

@staceyclermont

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SEO Director -Organic Growth Expert (Social Search, AI, Search Engines, ASO)

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, with opportunities for growth and leadership in SEO and digital marketing.

I am an SEO Director known for my cross-functional leadership and mentoring of SEO engineers and analysts. I excel in collaborating with content, product, design, and development teams to ensure SEO is embedded into every digital touchpoint. My proficiency with analytics and industry-standard SEO tools allows me to translate data into clear, actionable strategies for executives and stakeholders.

Throughout my career, I have acted as a subject matter expert in SEO, developing comprehensive strategies that drive significant organic traffic and revenue growth for enterprise and eCommerce brands. My key achievements include introducing AI Search to my agency, directing end-to-end SEO strategies, and providing organic search training to hundreds of team members. I am passionate about staying ahead of search trends and algorithm updates, ensuring that my teams and clients are always at the forefront of the digital landscape.

Experience

Work history, roles, and key accomplishments

Current

SEO Director - Integrated Search Intelligence Director

Current

GALE.

May 2023 - Present (2 years 3 months)

Acted as the agency-wide SEO subject matter expert, staying ahead of algorithm updates and emerging trends to proactively evolve strategies. Developed and implemented a comprehensive SEO team roadmap, ensuring consistent delivery of impactful campaigns for all clients.

SEO Strategy Google Analytics Google Search Console Ahrefs SEMrush Screaming Frog

Current

Organic Search Consultant

Current

Consultant

Sep 2016 - Present (8 years 11 months)

Provided independent Search Engine and inbound marketing consultation for content and technical site optimization for website redesigns, structural errors, and analytics report creation. Developed triage strategies to save client relationships and rebuilt diminishing SEO disciplines.

Search Engine Optimization Inbound Marketing Technical SEO Analytics Client Relationship Management

(Sr.) SEO Director

MERGE/Blue Moon Digital Inc.

Apr 2021 - Apr 2023 (2 years)

Led the national organic search department, including new business, intra-department training, hiring, consultation, integrated digital marketing, and strategic direction for organic search projects. Managed the financial viability of the department and exceeded corporate revenue goals.

Organic Marketing Digital Marketing Content Strategy Revenue Team Leadership Client Management Business Development Financial Management

SEO Director

Publicis Sapient

Feb 2017 - Mar 2021 (4 years 1 month)

Led the New York City office organic search department, including new business, intra-department training, SEO talent training, consultation, integrated digital marketing, and strategic direction for organic search projects. Managed career growth of direct and indirect reports and supported web builds.

Organic Marketing Digital Marketing Consultation Reputation Management Cross Functional Collaboration UX Engineering Analytics Product Marketing

Assoc. Director of SEO / Sr. SEO Strategist / SEO Strategist

Tribal Worldwide DDB

Nov 2013 - Aug 2016 (2 years 9 months)

Managed new business development, internal and client search education and training, analytics report planning, and general education. Secured two promotions within three years to gain the Assoc. Director position.

SEO Strategy Business Development Analytics Organic Search Advocacy Cross Functional Collaboration UX IT Video Production Fortune 500 Campaigns

Education

Degrees, certifications, and relevant coursework

Binghamton University SUNY

Bachelor of Science, Psychology

Studied psychology at Binghamton University SUNY. Gained foundational knowledge in psychological principles and research methods.

General Assembly

Course, Front-end Web Development

Completed a Front-end Web Development Course at General Assembly. Acquired skills in front-end web technologies and development practices.

SCRUM Alliance

Certification, SCRUM Master

Obtained SCRUM Master Certification from SCRUM Alliance. Learned agile methodologies and SCRUM framework for project management.

Linkedin Learning/Lynda

Training and Certification, Digital Marketing and Analytics

Completed various training programs on LinkedIn Learning/Lynda, including Google Analytics, Excel, and Integrated Digital Marketing Campaign Strategy. Enhanced skills in data analysis and digital marketing.