Open to opportunities

Sean Dwyer

@seandwyer

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Experienced Director of Commerce Analytics driving revenue growth through data.

United States

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What I'm looking for

I seek a role that fosters innovation, encourages data-driven decision-making, and offers opportunities for professional growth.

I am an experienced Director of Commerce Analytics with a proven track record in developing analytics and growth departments from the ground up. My expertise lies in scaling operations and driving significant revenue increases, managing substantial ad budgets, and utilizing advanced analytics to maximize ROI. I have successfully founded a new analytics and growth department at LoveToKnow Media, scaling it into a 7-figure P&L generating $20M in annual revenue.

Throughout my career, I have designed and implemented ETLs, database architectures, and automation systems across platforms like BigQuery, Airflow, and AWS. My hands-on experience in leveraging data-driven insights has enabled me to optimize marketing strategies and enhance operational efficiency. I am passionate about creating robust tracking systems and developing applications that centralize data for real-time insights, which has unlocked new growth opportunities and revenue streams for my teams.

Experience

Work history, roles, and key accomplishments

Current

Director of Commerce Analytics

Current

LoveToKnow Media

Jun 2022 - Present (2 years 11 months)

Founded and scaled a new analytics and growth department, generating $20M in annual revenue. Managed $15M in ad spend and developed a user-level tracking system for improved targeting. Created a Flask web application for campaign automation and wrote production-level scripts in various programming languages.

ETL Processes BigQuery AWS Google Tag Manager Python SQL JavaScript Airflow Data Analysis Marketing Strategy

Senior Growth Manager – Growth

Brainjolt Media

Feb 2020 - Jun 2022 (2 years 4 months)

Collaborated with leadership to set quarterly revenue targets and executed strategies that led to significant Amazon sales growth. Managed a team and allocated $2.44M in monthly ad spend, achieving a 200% revenue increase.

Revenue Team Management Data Analysis Marketing Strategy Financial Modeling Automation Project Management Advertising Business Strategy

Growth Manager – Dev-Ops & Growth

Brainjolt Media

Feb 2019 - Feb 2020 (11 months)

Led the Growth Department to achieve record P&L results through strategic goal development. Implemented data-driven growth models and designed a Unit Economics model to justify increased marketing spend.

Data Analysis Growth Strategy Marketing Team Leadership Financial Modeling Project Management Business Intelligence Advertising Automation

Data Analyst – Rev-Ops & Growth

Brainjolt Media

Feb 2019 - Feb 2020 (11 months)

Designed and maintained BigQuery data management systems, leading to a 45% increase in ad buying efficiency. Automated marketing campaigns and conducted quantitative analysis to support strategic decisions.

BigQuery ETL Processes Python Data Analysis Automation Marketing Strategy Advertising Business Intelligence Project Management SQL

Data Analyst – Business Intelligence

Singularity University

Jun 2018 - Feb 2019 (8 months)

Designed a technology roadmap for Tableau and advised on marketing attribution models, resulting in a 35% YoY growth. Developed ETL processes for comprehensive customer journey analysis.

Tableau Data Visualization ETL Processes Business Intelligence Attribution Data Analysis Project Management SQL Stakeholder Management Analytics

Product Growth Analyst – Data & Analytics

Tableau Analyst – Development Projects

Mather LifeWays

Mar 2016 - Jun 2017 (1 year 3 months)

Evaluated cash flows for a major expansion project and provided strategic recommendations to the executive board, utilizing financial analysis techniques.

Tableau Financial Analysis Cash Flow Analysis Project Management Data Visualization Business Intelligence Stakeholder Management Reporting Analytics

Education

Degrees, certifications, and relevant coursework

Western Michigan University

Bachelor of Business Administration, Economics and Political Science

2011 - 2015

Studied Economics and Political Science, gaining a comprehensive understanding of economic theories, political systems, and analytical skills applicable to business and governance.