Alexander Jagemann
@alexanderjagemann
CRM Infrastructure Architect building event-driven MarTech and AI data pipelines.
SpainWhat I'm looking for
I’m a CRM Infrastructure Architect & Technical Consultant with an M.Sc. in Business Informatics and 11 years of experience designing enterprise-level MarTech architectures. I translate complex business requirements into robust, scalable technical solutions—especially where business logic needs to execute precisely in production.
I specialize in event-driven architectures, custom API integrations, and AI-driven data pipelines. In my SFMC work, I consult and architect large-scale automation infrastructures, producing technical specifications for complex delivery logic, dynamic content, and behavioral segmentation at multi-million recipient scale.
I also build automation and data quality foundations using Python and SQL, including list hygiene, data integrity validation, and ETL-style pipelines. Recent impact includes reducing a legacy list from 500k to 120k high-engagement recipients and improving core conversion KPIs by 50% through behavioral frequency models and systematic segmentation logic, while delivering automated workflows and reporting dashboards.
Experience
Work history, roles, and key accomplishments
Email Marketing Manager
I22 Digitalagentur
Feb 2024 - Present (2 years 5 months)
Consult and architect large-scale SFMC automation infrastructures for enterprise clients, creating technical specifications, dynamic content, and behavioral segmentation at multi-million recipient scale. Build Python scripts for data integrity validation, list hygiene, and segmentation pipeline preparation, and develop reporting dashboards for campaign performance monitoring.
Senior Email Marketing Manager
TENHIL
Jul 2022 - Jan 2024 (1 year 6 months)
Architect and deploy complex trigger-based lifecycle campaigns driven by real-time behavioral data, including automated lifecycle stage transitions. Perform database cleanup with Python and validation APIs, improve conversion KPIs through behavioral frequency models and segmentation logic, and build automated workflows and reporting dashboards integrating Google Analytics and Brevo/Klaviyo data.
Technical Campaign Specialist
United Internet Media
Apr 2015 - Jun 2022 (7 years 2 months)
Provide technical advisory for large-scale campaign performance, delivering data-driven recommendations to optimize deliverability across major ISP networks. Improve campaign execution processes through automation and analyze large-scale performance datasets to produce actionable reports and optimization recommendations for stakeholders.
Education
Degrees, certifications, and relevant coursework
Munich University of Applied Sciences
Master of Science in Business Informatics, Business Informatics
2015 -
Earned a Master of Science in Business Informatics from Munich University of Applied Sciences.
Munich University of Applied Sciences
Bachelor of Science in Business Informatics, Business Informatics
2013 -
Earned a Bachelor of Science in Business Informatics from Munich University of Applied Sciences.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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