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Dmitrii Galkin

@dmitriigalkin

Message

Lifecycle Marketing Manager at Cupid Media who improved 7-day activation by 40% through redesigned onboarding journeys.

Spain

Message

At Cupid Media, I redesigned onboarding journeys and tested communication flows, improving 7-day user activation by 40% and doubling the email confirmation rate. I also reduced spam rates by overhauling email authentication, segmentation, and list hygiene.

At Skillbox, I grew email channel revenue by 240% through segmentation, personalization, and experimentation. Earlier, at LG Electronics, I launched 11 automated lifecycle programs in Salesforce Marketing Cloud, increasing CRM revenue share from 5% to 27%.

Experience

Work history, roles, and key accomplishments

Current

Head of CRM Marketing

Current

Cupid Media

Feb 2024 - Present (2 years 9 months)

Improved 7-day user activation by 40% and doubled email confirmation rate by redesigning onboarding journeys and A/B-testing communication flows. Reduced email spam rate from 0.45% to 0.2% by overhauling DNS authentication and engagement-based segmentation.

CRM Marketing Automation A B Testing Email Marketing Push Notifications Segmentation DNS Authentication SPF DKIM DMARC List Hygiene Web Push Notifications App Push Onsite Pop Ups Concierge Chat Customer Retention

Head of CRM Marketing

Skillbox

Jul 2022 - Feb 2024 (1 year 7 months)

Grew email channel revenue by 240% through advanced segmentation, personalization, and rigorous experimentation. Increased funnel conversion by 20% by building end-to-end lifecycle programs and automated trigger flows for a base of 150,000+ students.

CRM Marketing Automation Segmentation Personalization A B Testing Lifecycle Marketing MindBox CDP Integration Trigger Flows Funnel Optimization Messaging Platforms

CRM Analyst

Sportmaster

Jul 2021 - Dec 2021 (5 months)

Increased CRM-driven revenue by 6% by analyzing lifecycle flows and identifying optimization opportunities. Launched targeted CRM campaigns based on customer behavior and segmentation.

CRM Data Analysis Segmentation A B Testing Campaign Management Customer Behavior Analysis Performance Evaluation

Head of CRM Marketing

LG Electronics

Sep 2019 - Jun 2021 (1 year 9 months)

Grew CRM revenue share from 5% to 27% by launching 11 automated lifecycle programs in Salesforce Marketing Cloud. Authored SQL-based audience segments for CRM and paid media campaigns.

Salesforce Marketing Cloud SQL CRM Marketing Automation Lifecycle Programs Segmentation API Integration RetailRocket On Site Personalisation Video Communication Tools

Email Deliverability & CRM Specialist

RetailRocket

Apr 2018 - Sep 2019 (1 year 5 months)

Created algorithms to improve domain reputation, fully eliminating deliverability issues for clients. Designed and launched RFM-based lifecycle programs contributing up to 10% of email channel revenue.

Email Deliverability CRM RFM Analysis Lifecycle Marketing Reputation Monitoring Gmail Mail.Ru Yandex Spam Databases Mass Email Campaigns

Education

Degrees, certifications, and relevant coursework

Moscow Institute of Physics and Technology (MIPT)

Bachelor's + Master's, Applied Mathematics and Physics

Bachelor's and Master's degrees in Applied Mathematics and Physics from Moscow Institute of Physics and Technology, a top STEM university in Eastern Europe.