Looking for a job

Carolina Tafur Cabello

@carolinatafurcabello

Message

I build automated customer journeys that improve engagement, retention, and long-term customer value.

Spain

Message

What I'm looking for

I'm looking to build data-driven CRM, email marketing, and customer lifecycle strategies that create personalized experiences, improve retention, and grow long-term customer value.

I lead CRM strategy, customer lifecycle, and marketing automation for Vallu’s Pet Store, adapting e-commerce journeys to business priorities and customer behaviour. I build personalized Welcome, Browse Abandonment, Post-Purchase, Win-Back, and re-engagement flows using Klaviyo and Mailchimp.

Previously at Monark Perú SA, I managed HubSpot CRM and lifecycle automation for approximately 15,000 B2B and B2C contacts. I designed end-to-end workflows, monitored open rates, CTR, engagement, and conversions, and improved deliverability through list hygiene, segmentation, testing, and QA.

I also bring experience in multichannel marketing, B2B account management, and hospitality revenue growth, including increasing additional revenue by 10% and direct bookings by 15%.

Experience

Work history, roles, and key accomplishments

Current

CRM Specialist | Co-Founder

Current

Vallu's Pet Store

May 2025 - Present (1 year 3 months)

Led CRM strategy, customer lifecycle, and marketing automation roadmap for an e-commerce brand. Designed and implemented automated customer journeys using Klaviyo and Mailchimp, including Welcome, Browse Abandonment, Post-Purchase, Win-Back, and Customer Re-engagement flows.

CRM Strategy Customer Lifecycle Marketing Automation Klaviyo Mailchimp Email Marketing Customer Segmentation Campaign Analysis

CRM & Marketing Automation Specialist

Monark Perú SA

Feb 2023 - Apr 2025 (2 years 2 months)

Managed HubSpot CRM and marketing automation for a database of approximately 15,000 B2B and B2C contacts. Designed and implemented end-to-end customer lifecycle workflows, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and Customer Re-engagement automations.

HubSpot CRM Marketing Automation Customer Segmentation Lead Nurturing Lifecycle Marketing Workflow Management Campaign Analysis Email Deliverability

Email Marketing Specialist

Monark Perú SA

Jan 2021 - Feb 2023 (2 years 1 month)

Planned, built, and executed approximately 4 to 6 segmented email campaigns per month, supporting product launches, promotions, and customer engagement initiatives. Performed pre-deployment QA, validating segmentation, links, and email rendering.

Email Marketing Campaign Management Segmentation A B Testing QA Collaboration

Reservations Agent

Corporación el Golf S.A.

Aug 2017 - Apr 2020 (2 years 8 months)

Managed OTA reservations (Booking.com and Expedia), optimizing pricing, inventory, and room availability to maximize occupancy. Increased additional revenue by 10% through cross-selling and upselling techniques and developed promotional packages that contributed to a 15% increase in direct bookings.

Reservations OTA Management Pricing Optimization Cross Selling Upselling

B2B Account Executive

Orcom del Perú SAC

Jul 2012 - Jul 2017 (5 years)

Identified and developed new business opportunities with B2B clients across metalworking, automotive, and construction industries. Coordinated sales orders with logistics, provided technical product guidance, and managed quotations and order coordination.

B2B Sales Account Management Technical Product Knowledge Order Coordination Customer Relationship Management