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Matteo Piccioni

@matteopiccioni

Digital marketing specialist developing paid social and growth strategies through customer acquisition analysis, funnel optimisation and campaign testing.

Italy

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What I'm looking for

I’m seeking an opportunity to apply my analytical, creative and strategic skills while gaining hands-on experience across digital marketing.

My digital marketing projects have focused on customer acquisition, funnel optimisation and performance measurement. In a growth marketing business case, I analysed customer acquisition costs, conversion rates and funnel performance, then developed a 14-day optimisation plan.

For FitOra, I developed three social media creative concepts and analysed pre-launch campaign data to assess audience engagement and lead generation. I also proposed a testing and measurement strategy to improve messaging, conversion rates and lead quality.

At University of Pavia, my web analytics thesis compared the digital presence and online strategies of Corteiz, Palace and Supreme. For the SIM Marketing Award 2024, I developed a marketing plan for Regionale.

At HSG Group, I support guest communication and assistance at events. I’m seeking an opportunity to apply my analytical, creative and strategic skills while gaining hands-on experience across digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Private Tutor

Current

Freelance

Jan 2023 - Present (3 years 10 months)

Delivered personalised academic support to secondary-school students, adapting teaching methods and communication to individual learning needs. Developed organisational, interpersonal, and communication skills.

Teaching Communication Skills Adaptability Organization

Current

Event Security & Guest Assistance

Current

HSG Group

Oct 2021 - Present (5 years 1 month)

Managed guest communication and assistance during large-scale events in fast-paced, high-pressure environments. Supported team coordination, operational problem-solving, and customer experience.

Guest assistance

Team Coordination Problem Solving Customer Experience

Sales Assistant & Visual Merchandising

Fútbol Emotion

May 2026 - Aug 2026 (3 months)

Supported customer experience, product presentation, and visual merchandising according to brand standards. Observed customer behaviour and supported store sales objectives and KPIs.

Customer Experience Visual Merchandising Sales Support KPI Tracking

Education

Degrees, certifications, and relevant coursework

IBM SkillsBuild

Business Analyst Pathway, Business Analysis

Business Analyst Pathway certification in progress.

SemRush Academy

SEO Essentials Certification, SEO

SEO Essentials Certification in progress.

HubSpot Academy

Email Marketing Certification, Email Marketing

2026 - 2026

Email Marketing Certification completed in 2026.

Meta Blueprint

Digital Marketing Associate Training, Digital Marketing

2026 - 2026

Digital Marketing Associate Training completed in 2026.

Google

Google Ads Search Certification, Digital Marketing

2026 - 2026

Google Ads Search Certification completed in 2026.

RCS Academy with Pegaso University

Master's Degree, Digital Marketing & Social Media Management

2025 - 2026

Grade: 29/30

Master's degree in Digital Marketing & Social Media Management, focusing on digital marketing strategy, social media management, content marketing, digital advertising, SEO, web analytics, and brand communication. Final result: 29/30.

University of Pavia

Bachelor's Degree, Communication, Innovation & Multimedia

2022 - 2025

Activities and societies: SIM Marketing Award 2024: Developed a marketing plan for Regionale, a public transport brand.

Bachelor's degree in Communication, Innovation & Multimedia. Thesis on comparative analysis of digital presence and marketing strategies of streetwear brands Corteiz, Palace and Supreme. Received SIM Marketing Award 2024 for a marketing plan for Regionale.