Open to opportunities

Francesco Devivo

@francescodevivo

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Multilingual digital marketing and web professional with strong brand, ads and hospitality experience.

Italy

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What I'm looking for

I seek a role combining paid media optimization and creative brand work, in a collaborative company focused on measurable growth and cross-functional impact.

I am a multilingual digital marketing and web professional with extensive experience in Google and Facebook advertising, brand strategy, and hospitality management. I combine technical ad optimization skills with practical experience in customer-facing roles to drive engagement and growth.

At Cognizant I led Google Ads optimization for high-value advertisers, building campaigns, analyzing account-level data, and supporting sales teams to capture growth opportunities. I previously worked as a Google Marketing Optimization Specialist and Facebook Marketing Expert, delivering measurable campaign improvements across Search, Display and YouTube.

I also bring hands-on experience creating responsive WordPress websites and supporting clients with user guides, and I have run a hospitality operation as General Manager, managing staff, vendors and guest experience. More recently I worked as a Brand Ambassador and Game Presenter, producing marketing content and hosting live game sessions to engage audiences.

I am driven by measurable marketing outcomes, clear communication, and building memorable brand experiences. I seek roles where I can apply technical ad skills, creative content, and cross-functional collaboration to grow brand awareness and customer engagement.

Experience

Work history, roles, and key accomplishments

Brand Ambassador

Evolution

May 2025 - Aug 2025 (3 months)

Generated authentic audience connections and created social marketing campaigns to increase brand awareness and engagement, tracking KPIs and reporting on customer engagement metrics.

Brand Awareness Social Media Marketing Content Creation Community Management KPI Tracking Campaign Tracking Collaboration

Game Presenter

Evolution

Jan 2025 - Aug 2025 (7 months)

Presented and managed live online game sessions (blackjack, roulette, variants), communicated rules and guidance to ensure player engagement and implemented hosting updates to maintain quality.

Game Rules Communication Streaming Quality Control Live Operations

Senior Process Executive

Cognizant

Jan 2023 - Dec 2024 (1 year 11 months)

Implemented optimization solutions and built campaigns for high-value advertising customers across Search, Display and YouTube, analyzed account-level data to drive growth and supported sales teams with insights.

Google Ads Campaign Optimization Data Analysis Reporting YouTube Ads

Google Marketing Optimization Specialist

Cognizant

Feb 2022 - Dec 2022 (10 months)

Defined metrics and organized campaign generation for Google Ads via Salesforce for high-end advertisers to optimize performance and reporting.

Google Ads Salesforce Performance Analysis Reporting Optimization

Facebook Marketing Expert

Teleperformance

Oct 2021 - Jan 2022 (3 months)

Created, managed and optimized Facebook ad campaigns for core-range advertisers with monthly budgets of €200–€5,000 to improve performance and ROI.

Facebook Ads Campaign Management Audience Targeting performance reporting

General Manager

Ca' Leon D'Oro

Sep 2014 - Oct 2021 (7 years 1 month)

Managed full hotel operations including guest reception, staff recruitment and training, and liaison with commercial partners and suppliers to drive service quality and operations.

Hotel Management Staff Training Guest Service Vendor Management Operations

Web Developer

Associazione Cavalcalupi

Oct 2017 - Aug 2018 (10 months)

Built a responsive, SEO-friendly WordPress site from scratch and delivered a user guide enabling the client to perform updates independently.

WordPress Responsive Design SEO HTML User Guides

Web Developer

Studio Capuis

Oct 2014 - Jan 2015 (3 months)

Developed a responsive, indexed WordPress website and provided a user guide to enable client self-management of content and updates.

WordPress Responsive Design SEO HTML Documentation

Concierge

Ca' Leon D'Oro

Sep 2012 - Aug 2014 (1 year 11 months)

Operated front office duties including guest welcome, registrations and reservation management via web and terminal to ensure smooth guest experiences.

Reserving Guest Relations PMS Customer Service

Ingest Coordinator Assistant

Biennale Cinema

Aug 2012 - Sep 2012 (1 month)

Provided back-office support for film ingest processes, compiled databases, supervised DCP quality checks and coordinated between film delegations and technical teams.

Quality Control Database Management Coordination Back Office Support

Visual Identity Consultant

Ca' Leon D'Oro SRL

Dec 2011 - Apr 2012 (4 months)

Developed brand identity elements (logo, stationery, website) and managed social promotion and Tripadvisor presence to establish hotel branding in Venice.

Brand Identity Logo Design Social Media Tripadvisor Management Brand Strategy

Junior Account Intern

Ogilvy Interactive

Mar 2011 - Jun 2011 (3 months)

Supported digital marketing projects, developing digital communication and mobile marketing initiatives while assisting clients with online branding and campaign measurement.

Digital Marketing Mobile Marketing Social Media Email Marketing

Junior Account Intern

Y&R

Apr 2010 - Sep 2010 (5 months)

Analyzed brand equity perceptions of 40 nations among Italian youth using BAV and 4C's frameworks to support brand analysis and insights.

Brand Analysis Consumer Research Data Analysis Reporting

Art Copy / In-Store Activities Lead

Antoniazzi

Jan 2009 - Dec 2009 (11 months)

Led Identity Store and in-store activity renewals as part of a visual identity course, delivering updated in-store visuals for the Antoniazzi pastry shop.

Creative Direction

Advisor

Automobile Club d'Italia

Jun 2009 - Aug 2009 (2 months)

Coordinated relations between ACI Venice and Edelman for the 'Penso e mi diverto' event, managing media interactions and contributing to event logo development.

Media Relations Event Coordination Stakeholder Management Logo Design