Alessandro Naclerio

Delivers training on AI adoption, focusing on Microsoft 365 Copilot and prompt design, with project management expertise.

Designed and delivered corporate training modules, applying advanced storytelling and stand-up comedy techniques to maximize engagement and drive the adoption of corporate welfare platforms.

Translated complex frameworks into clear, actionable learning paths, boosting retention and active participation among corporate stakeholders.

Optimized and monitored advanced web architectures (specializing in the Bricks ecosystem), ensuring peak performance and maximizing Conversion Rate Optimization (CRO).

Integrated Artificial Intelligence tools to automate content creation pipelines.

Developed data-driven copywriting strategies tailored for DTC and e-commerce ecosystems to boost user activation and sales.

Orchestrated digital Go-To-Market strategies across the EMEA region, optimizing the media mix and budget allocation through rigorous digital KPI analysis.

Steered cross-functional teams (E-com, UX, Brand) and managed external agencies to ensure a frictionless user experience across physical retail and digital touchpoints.

Leveraged data-mining and automation workflows to streamline reporting pro

Loyalty program operations:
Go-to-market content strategy.
Digital and physical operations supervision.
Project manager for POs and PMs for platform improvements.
Data capture KPIs optimization.
Store Managers' training and relationship management.
Brand management for the "Vans Family" Loyalty Program.
End-to-end omnichannel campaign management: Paid social media, SEM, and affiliate marketing st

CRM data handling and analysis;
External communication, PR and Event management;
Clienteling, Branding strategies and business development;
SEO, SEM and DEM management and analysis.

Account Management for partner "Maison Margiela";
Online store management: CRM data analysis, digital production, buying, merchandising, page ranking;
SEO, SEM and DEM management and analysis;
Operation processes monitoring;
Trained in "Agile" method.

Anti-fraud and operation processes coordination;
Google Analytics analysis and reports;
CRM data analysis and training to brand ambassadors;
Relationship between the Maison and Richemont multi-service teams.

Business development for IT and US markets;
CRM data gathering and analysis;
Pre and post-sale customer service.

VIP-hosting assistance, events/shows organisation, budgeting, F&B, staff management, car-pool
management, special procurements, press office projects assistant.

Front and back office, parcels administration, meeting planning, in/out-bound call centre.

Operational support of the Business at all aspects: budgeting, procurement, social media.

Back/front office, Booking administration, Billing, General management.

- Consumer Behavior
- Marketing Strategy
- Branding and Advertising
- Digital Marketing
- Cross-Cultural Marketing Research
- Consumer Behaviour

Pursued a Master of Science in Marketing with coursework in consumer behavior, branding, and digital marketing.

Earned a Bachelor of Science in Marketing.

High School Diploma