Antonia Pellicano

Marketing & communication expert blending AI marketing, automation and data‑driven strategy to scale B2B/B2C brands.
With two decades of proven growth delivery, team leadership and university lecturing, I specialize in transforming complex technologies into measurable business value. I bridge innovation and execution, helping companies harness AI and automation to enhance customer experiences and drive performance.

My academic background combines Communication Sciences with advanced training in Digital Strategy, UX Design and Generative AI. I hold certifications from leading institutions and platforms, continuously updating my knowledge to remain at the forefront of the digital evolution.

A dedicated educator and mentor, I teach Marketing and Emerging Technologies at universities and business schools, empowering the next generation of digital talent. My experience spans advisory roles for SMEs, enterprise clients and public institutions, with a consistent focus on experimentation, cross-disciplinary collaboration, and ethical innovation.

Technical Skill Set
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Generative AI & Metaverse – ChatGPT, DALL‑E, Midjourney, Copilot, Gemini, Claude & more
Marketing Automation / CRM – Zoho Suite, HubSpot, Salesforce, ActiveCampaign, MailUp, Mailchimp
E‑Commerce Platforms – Shopify, WooCommerce, Wix, Donorbox
Web Development – WordPress, Magento, Joomla; PHP, HTML, CSS
Analytics & Cloud – Google Analytics, Google Workspace, Polymer Search, Google Ads
Design & Content Creation – Canva, Adobe Photoshop, Adobe Premiere Pro
Collaboration & PM – Microsoft Office 365 (Word, Excel, PowerPoint), Miro, Microsoft Visio, Notion, Trello, Slack, Asana, ClickUp, Google Workspace (Docs, Sheets, Drive), Zoom, Teams, Loom.
Social Media & Paid Campaigns – Meta (Facebook) Business Manager and other industry tools