At YOOX NET-A-PORTER Group, I manage homepage, app, and push-notification release calendars for YOOX.COM, coordinating Tech, UX, Retail, Art, Finance, and agency teams. I also support the digitalization roadmap through benchmarking, reporting, A/B testing, and platform feature development.
I've built omnichannel commercial calendars, localized content across 12 languages, and planned CRM communications for customer segments using Oracle Responsys, Swrve, Tableau, and dedicated publishing tools. Earlier, I managed websites, e-commerce promotions, newsletters, social channels, analytics, and digital advertising campaigns for C.SP Marketing & Communication, Banca Generali, Mediamond, and Bollati Auto.
