LMLorenzo Mari, MBA
@lorenzomarimba
Experienced manager specializing in go-to-market and sales strategies for AI and XR solutions.
ItalyWhat I'm looking for
As a seasoned professional with 5 years of experience in Digital Retail and SaaS Products, I have developed a strong background in AI and XR solutions. My expertise lies in go-to-market strategies, sales organization, and innovation management. With a proven track record of driving growth and improving sales, I am confident in my ability to drive business success.
Throughout my career, I have held various leadership positions, including Managerial roles in AI Product Development, Sales Coordination, and Business Development. My experience in the hospitality industry has equipped me with the skills to develop and implement effective marketing strategies, resulting in significant sales growth.
As an accredited Innovation Manager, I am passionate about staying at the forefront of technological advancements, particularly in AI and XR. I am an engaging speaker and blogger, having spoken at national events and shared my insights through various publications.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
Playhotel
Feb 2023 - Present (2 years 4 months)
Project manager for the launch of the consulting spinoff brand, technical implementation of online branding consulting for hotels, and client hotels produced on average +36% sales and +48% in forecast values YoY.
AI Product Development & Presales
KIRE
Feb 2023 - Aug 2023 (6 months)
Creating and regularly updating the marketing-based part of the Functional Analysis, evaluating the IT Statement of Work, Master Services and Service Support Agreement, and structuring and refining prompt text, constants and variables for AI-driven platforms.
General Sales Coordinator
SDA Bocconi
Jan 2022 - Feb 2023 (1 year 1 month)
Selection and training of Area Sales Professionals and System Partners for Italy, and co-organization of Meta Meetup, the world’s first VR hospitality event.
Head of Sales & Business Development
Made in Italy yarns
Oct 2018 - Apr 2019 (6 months)
Selection, training and guidance of 8 Export Managers, supervision of 10 Agents, and containment of trade exposure by 25% in 6 months.
Store Management Assistant
Luxury Goods Retail
Jul 2017 - Oct 2017 (3 months)
Support for the launch of the digital project Heaven (paperless purchases) in stores, market trend analysis of competitors, and customer segmentation, customer target analysis and feedback on KPI improvement.
Export Sales Manager & Trainer
Made in Italy yarns
Jan 2012 - Jan 2015 (3 years)
Trained 5 new Export Managers, reaching an average growth of Export of 15% YoY, and € 400,000 annual average order intake between France, Belgium, Switzerland and U.K.
Education
Degrees, certifications, and relevant coursework
Lorenzo hasn't added their education
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