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Ana MartinsAM
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Ana Martins

@anamartins

Business Operations | KPI Systems, Workflow Optimisation & Process Design for Scalable Teams

Portugal
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What I'm looking for

I design KPI frameworks and operational systems that make performance, risk, and execution visible at scale. My work focuses on reducing cost exposure, accelerating decision-making, and turning fragmented processes into structured, reliable operations across multi-region environments.

Based in Portugal with full EU work eligibility. Open to remote roles across EMEA.

I design and improve operational systems that increase visibility, performance, and execution reliability across distributed environments.

Progressed from data and operations roles into business operations and performance analysis, taking ownership of KPI frameworks, workflow optimisation, and decision-support systems.

My work focuses on KPI frameworks, reporting infrastructure, and workflow optimisation to reduce inefficiencies and enable better decision-making. I’ve delivered measurable impact, including reducing reporting cycles from ~2 weeks to ~4 hours and cutting intervention cost exposure by 31% through process redesign.

I’ve worked in large-scale environments supporting 4,000+ accounts and 5,000+ client sites, where fragmented processes and reactive support models create operational drag.

I operate at the intersection of operations, data, and execution – structuring how teams track performance, identify issues, and scale consistently.

I’m now focused on Business Operations roles where I can help organisations move from reactive execution to structured, data-driven performance.

Experience

Work history, roles, and key accomplishments

Hoist Group by Planet logoHP
Current

Business Operations Analyst

Nov 2024 - Present (1 year 6 months)

Built KPI frameworks and reporting across 4,000+ accounts by consolidating fragmented data into structured Excel dashboards, reducing reporting time from ~2 weeks to ~4 hours.
Standardised workflows and introduced Excel-based automation, reducing manual effort (~15%), improving decision turnaround, and driving cross-functional alignment across teams.

Hoist Group by Planet logoHP

Partner Operations Specialist

May 2022 - Nov 2024 (2 years 6 months)

Redesigned dispatch and escalation workflows across a 44-entity network, reducing avoidable partner intervention cost exposure by 31% and improving execution consistency.

Reduced intervention requests from ~50 to ~30/month by standardising issue handling and driving cross-functional alignment across Operations, Support, and Technical teams.

Hoist Group by Planet logoHP

VOD Content Operations Specialist

Jun 2016 - May 2022 (5 years 11 months)

Standardised data structures and validation processes across 5,000+ client sites, ensuring data integrity, audit readiness, and consistent operational measurement.

Eliminated reporting inconsistencies through process standardisation, improving data reliability and coordinating cross-functional teams and external partners to maintain service reliability.

Education

Degrees, certifications, and relevant coursework

Ana hasn't added their education

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