Alejandro Sachica

Lead end-to-end design, execution, and optimization of customer lifecycle management journeys, delivering data-driven multi-channel campaigns that improved engagement, retention, and lifetime value.

Led market expansion and growth strategies across multiple Colombian cities, relaunching operations to drive 20,000+ incremental trips in month two and defending market position to generate 60,000+ incremental trips.

Drove expansion in the Andean & Caribbean region, increasing Puerto Rico coverage from 25% to 40%, launching new cities in the Dominican Republic, and generating $70,000 revenue in the first month through data-driven execution.

Performed ETL, developed segmentation and sequencing algorithms, implemented NLP for chatbot analysis, and built dashboards in Tableau and Power BI to improve customer insights and decision-making.

Implemented analytics to track purchases and identify anomalies, automated SAP report queries, and produced CAPEX reports using Excel and Power BI to improve operational efficiency.

Improved monitoring and reporting for Latin American startups by developing interactive, user-friendly formats to enhance mentor and entrepreneur outcomes within the accelerator.

Bachelor Degree in Industrial Engineering awarded by the University of La Sabana in 2020.