Daniel Diaz

Lead the regional launch and operational strategy for Alibaba Cloud's South America-focused B2B sales and technical services, overseeing commercial execution, revenue tracking, and KPI/SLA governance. Achieved 101% of initial market-development projections in the first quarter and grew new-customer contribution 30%+ month over month.

Directed North American supplier acquisition and European retail client delivery, managing Buying, Prospection, and Sourcing leaders. Raised realization/conversion from 50% to 80% and consistently generated US$600K+ per month against a US$500K target.

Directed multi-site customer service and cross-sell operations across the US and Colombia, leading managers responsible for service levels, quality, revenue, and client relationships. Scaled the operation 5x in less than 18 months while sustaining 85%+ service levels and increased revenue 22%.

Directed large-scale LATAM customer operations through 14+ managers, partnering with Finance, HR, and Workforce Management on labor capacity and service performance. Reduced employee attrition from 28% to 17% and led fraud prevention initiatives.

Managed Groupon account sales performance, pricing governance, forecasting, refunds, and financial controls. Introduced weekly sales reviews and training that contributed to 10%+ quarter-over-quarter revenue growth.

Managed Google Apps support, billing, and AdWords-related commercial operations across eight international markets. Launched a Colombia AdWords program that exceeded targets by 175% and ranked #1 globally for two consecutive years.

Completed Lean Six Sigma certification at Amazon in 2021.

Completed Marketing Strategy program at Next_U in 2019.

Completed Business Management studies at Universidad Nacional de Colombia in 2013.